RUSSIA LAUNCHES NATIONWIDE MOBILE CAMPAIGN 'HURRAH TO VICTORY!' TO COMMEMORATE WWII VICTORY 80TH ANNIVERSARY
The multimedia campaign dedicated to the 80th anniversary of the Victory in the Great Patriotic War, known as 'Hurrah to Victory!', was officially launched across Russia on February 25, 2025. This annual initiative has rapidly gained recognition as a cherished tradition aimed at honoring the sacrifices made by veterans.
The campaign runs until May 15, 2025, and is organized by major telecommunications operators including MTS, Beeline, Megafon, and T2, with pivotal backing from the Ministry of Digital Development, Communications, and Mass Communications of the Russian Federation.
To participate, residents can call the free short number 1945, which opens access to various digital services. These services include the option to listen to daily news updates reminiscent of wartime broadcasts, feature classic military melodies as ringtone options, and receive links to download these songs directly to their mobile devices. Notable military songs available include 'Dark Night,' 'Victory Day,' 'Katyusha,' 'The Farewell of Slavianka,' and 'One Victory Is Enough for Us.'
Elena Malyshova, the head of the National Center for Historical Memory within the presidency, remarked at the campaign's launch, "This campaign is a very good, kind tradition of our society. The musical component is exactly the opportunity to convey the atmosphere, convey the feelings, convey those very important thoughts laid down at the time." By tapping on these nostalgic tunes, the campaign aims to evoke memories of bravery and camaraderie during the war.
This year's campaign particularly seeks to connect younger generations with the historical legacy of their ancestors. The initiative allows participants to engage with the past through the power of music, promoting reflection on the heroism and sacrifices made during one of history's most significant conflicts.
First initiated back in 2010, the 'Hurrah to Victory!' project was launched to mark the 65th anniversary of the Victory and has continued to flourish with widespread public participation. By the 75th anniversary celebration held in 2020, the campaign attracted over 21 million participants from all over the country, showcasing the deep communal yearning to commemorate this monumental occasion.
Alongside the musical offerings, the campaign encourages residents to utilize social media platforms to share their experiences and honor veterans, employing the hashtag #HurrahToVictory. This combination of mobile accessibility and social engagement has been pivotal for spreading awareness of the campaign's significance.
Prior to the formal launch, various community preparations occurred, including meetings between veterans and local leaders discussing efforts for the anniversary. Regional information agencies have also started disseminative activities to alert citizens about how they can engage with the events leading up to May 15. The widespread impact of such initiatives is evident as communities rally together to express their appreciation toward those who served.
Although centered around remembrance, the 'Hurrah to Victory!' campaign presents unique opportunities for cultural education, intergenerational exchange, and collective joy as the nation remembers its shared history. The mixing of catchy wartime hits with contemporary technology highlights the familiar yet dynamic approach to preserving historical consciousness.
With national pride at stake, this year's campaign stands as not only a tribute to past sacrifices but also as a collective movement toward healing and unity through remembrance. The investment of major telecommunication companies and the governmental support positions the event at the crossroads of innovation and tradition.
Everyone is invited to participate and make use of the service by calling 1945. Whether it’s downloading a classic tune or listening to historic broadcasts, this campaign brings the generations together, reminding them of the shared legacy of resilience and fortitude. It emphasizes the importance of acknowledging and celebrating the sacrifices of those who came before us, ensuring their stories continue to resonate with future generations.
For additional details about participating and accessing materials related to the campaign and other events honoring the 80th anniversary of the Great Victory, residents are encouraged to visit the official website dedicated to the celebrations.
#HurrahToVictory