Russell Crowe has emphatically denied recent speculation about selling his stake in the South Sydney Rabbitohs, positioning himself firmly against what he describes as media conspiracy theories. The Hollywood star, who has been part-owner of the National Rugby League (NRL) club since 2006, responded sharply to reports claiming he was seeking to offload his 25% share, valued between $15 million and $20 million.
Following the circulating rumors, Crowe took to social media to address the situation, stating, "What would January in Australia be without desperate legacy media conspiracy theories? Enjoy the summer sun whilst it’s there and ignore the trolls." His swift rebuttal was backed by none other than Australian Prime Minister, Anthony Albanese, who expressed unwavering confidence in Crowe's dedication to the team.
Prime Minister Albanese, often referred to as South Sydney's number-one supporter, said, "I take Russell at his word. Russell Crowe has made a great contribution to South Sydney." He highlighted Crowe's unwavering support through the years, particularly noting his role during tougher times when the club faced relegation and financial struggle.
Owned by Crowe and businessman Peter Holmes à Court, the Rabbitohs had been struggling at the end of the 2006 season, finishing last. But after Crowe's involvement, the club soon rebounded significantly, clinching its first premiership title since 1971. Albanese reflected on this resurgence, stating, "He’s got a cardinal eye and a myrtle eye and he has been an enormous success" for the Rabbitohs.
Crowe's delivery of what he called 'truth' came after the Daily Telegraph reported he had been exploring offers from potential investors. The actor sharply criticized the media portrayal of his intentions, emphasizing the importance of focusing on the game rather than speculation about his role. He jokingly said, "Just tell them all it's bulls*** and advise them to enjoy the summer sun."
The Rabbitohs are entering the 2025 NRL season with renewed energy, most visibly through the return of celebrated coach Wayne Bennett. Crowe expressed excitement about this turn of events, indicating it signals hope for the club's direction. He shared, "WB back onboard. A fresh energy about the place. An arrowhead on our intentions."
The club has experienced ups and downs over the years, but it remains financially stable, having recorded profits consistently for seven years, including $14 million over 2024. Despite recent performance struggles, including finishing second last, the Rabbitohs are not resting on laurels. Crowe’s commitment to spearheading the club's ambitions is unmistakable.
Another layer to the backstory of Crowe's involvement is how he has helped mold the image of the team—bringing celebrity glamour and community pride. He famously adorned players with clothing from renowned brands and invited fellow A-listers like Tom Cruise and Chris Hemsworth to games, enhancing the club's profile. But even with this luxurious flair, Crowe showed his dedication on the field, putting the club's success before personal gain.
While Crowe’s name had previously connected with notions of selling shares back in 2012, he reversed such plans, showcasing his commitment ever since. Now, once again, speculations rise, but his focus on the team’s performance and community strengthens his position.
History reminds fans of how deeply Crowe's involvement extends. The Rabbitohs were ousted from the NRL due to financial crises before Crowe and Holmes à Court's acquisition. Through the years of tumult, Crowe’s leadership forged resilience within the team, leading to the Rabbitohs reclaiming their spot and winning multiple grand finals, cementing their legacy. Albanese's sentiments echo the pulse of Rabbitohs supporters: "If there’s anyone who embodies the spirit of South Sydney, it’s Russell Crowe."
Into the near future, all eyes remain on Crowe and South Sydney. Will the team recover from recent lows? Crowe’s passionate presence is sure to have fans believing the club can aim high yet again as the 2025 NRL season approaches. To South Sydney fans, it seems January without Crowe’s contribution would truly feel like winter.”