Starting April 1, 2025, the RuPay Select Debit Card will revolutionize the way Indian consumers navigate their day-to-day financial interactions by offering a host of exciting benefits aimed at enhancing customer convenience. The National Payments Corporation of India (NPCI) has confirmed the launch of this newly updated card, which promises privileges spanning travel, lifestyle, and entertainment.
Among the standout features of the RuPay Select Debit Card is the access it provides to domestic and international airport lounges, making journeys more comfortable for frequent travelers. Cardholders can enjoy one domestic airport lounge visit each quarter, along with access to international lounges twice per year, facilitating relaxing pre-flight environments.
The card also emphasizes personal safety and wellness, as it includes comprehensive personal accident insurance coverage of up to Rs 10,00,000. This insurance is valid only if cardholders complete at least one successful RuPay transaction within 30 days before any unfortunate incident occurs. This safeguard addresses not only health concerns but also the unpredictability life may throw at its users.
For those passionate about fitness and health, the RuPay Select card offers valuable quarterly lifestyle benefits. Cardholders can take advantage of complimentary gym memberships, health check-ups, and even enjoy spa or salon services at no extra charge. Golf enthusiasts are not left behind, as the card includes one free golf lesson or session every three months, creating opportunities for leisure and fitness activities to intertwine seamlessly.
With the increasing demand for streaming services, the RuPay Select Debit Card also grants one annual subscription to one of three popular OTT platforms: Amazon Prime, Hotstar, or Sony Liv. This benefit caters to the user’s desire for convenient entertainment options, ensuring they stay connected with the content they love.
Additional perks include cab service coupons worth Rs 100 every quarter, enabling hassle-free travel within the city, as well as 24/7 concierge support provided via toll-free numbers. This feature supports cardholders by giving them immediate access to help across multiple Indian languages, emphasizing NPCI’s commitment to customer service excellence.
To access all these numerous benefits, cardholders need to perform at least one transaction amounting to just Re. 1 with their RuPay Select Debit Card. After transactions, users will receive detailed communication about specific benefits via their registered email, ensuring they remain informed about available perks.
The annual fee for the RuPay Select Debit Card is set at Rs 250, with this fee collected quarterly from banks based on the number of active cards reported. This reasonable pricing aims to attract significant user interest, distinguishing the RuPay Select as both accessible and competitively advantageous.
The initial announcement of these enticing features was made public through NPCI on February 25, 2025. The new enhancements to the RuPay Select are expected to engage both new and existing customers, leveraging the card’s multi-dimensional benefits to effectively meet the diverse needs of modern consumers.
Focusing on its innovative approach, the RuPay Select Debit Card aims to solidify and strengthen the RuPay brand’s presence within the increasingly competitive debit card market. With the introduction of these appealing features at such modest annual fees, RuPay hopes to attract customers from different demographic backgrounds and lifestyles.
Spearheading growth within the card services sector, NPCI's RuPay Select Debit Card is not merely about providing financial facilities; it's about creating enriching experiences for customers who seek lifestyles enhanced by the flexibility and versatility of modern banking.