This Saturday marks a significant shift for cycling enthusiasts in Belgium as they are invited to tune in to RTL TV rather than RTBF for the 80th edition of the Circuit Het Nieuwsblad. This launch heralds the beginning of the Belgian cycling season and reflects RTL's dedicated efforts to invest deeply in cycling coverage.
Vincenzo Ciuro, director of sports at RTL Belgium, elaborated on this transformative moment, saying, "C'est l'aboutissement d'un travail acharné mené depuis deux ans quand on a décidé d'investir dans le cyclisme et qu'on a démarré d'une page blanche avec le Giro." The excitement surrounding this shift stems from RTL's commitment to not only acquiring broadcasting rights, but also enhancing the quality of coverage.
The anticipation builds as viewers prepare for the season premiere with impactful programming. Coverage kicks off at 1 PM on RTL Club with "Dans le peloton," moving to RTL TV at 1:30 PM. The race broadcast begins at 2 PM, with presenter Mathieu Istace joined by seasoned cyclists and analysts such as Philippe Gilbert, who are expected to bring unique insights to the commentary.
Reflecting on RTL's approach, Ciuro expressed the ambition to deliver quality programming throughout the season, stating, "Nous voulons montrer que nous avons mis les moyens, pas uniquement dans l'acquisition des droits mais aussi dans tout ce qui va autour." This encompasses not just the races but also analysis and discussions featuring former professionals like Frédéric Amorison and Kévin Van Melsen.
Along with the flagship Circuit Het Nieuwsblad, RTL TV will cover several notable events such as Gand-Wevelgem (March 24), the Tour des Flandres (March 31), and the Amstel Gold Race (April 20), with aims of creating engaging content for both die-hard cycling fans and the general public.
Cycling is not just statistics and strategy; it's steeped in history and emotions. Ciuro reminisced, saying, "Le vélo, cela me ramène à des souvenirs d'enfance en vacances en Italie" (Biking takes me back to childhood memories spent during Italian vacations). His passion for the sport is evident, and he aims to invite viewers on this multimedia adventure.
Fans of women's races won't be left out, as the coverage of the season's events will include comprehensive programming through RTL Play. Events such as the Nieuwsblad will be commented on by experts like Gordon De Tinter and the former Belgian cyclist Laurence Melys, ensuring thorough analysis across genders.
During the discussion, the topic of competition arose, particularly concerning RTBF's legal endeavors over broadcast rights. When asked about the previous tension, Ciuro concluded, "Pour nous, il n'y a pas de tension. Ils ont été en justice et ont perdu sur toute la ligne." He expressed confidence and clarity around RTL's position, shedding light on RTL's approach to bringing cycling to screens without undue concern over past conflicts.
What does all this mean for the cycling fan who previously enjoyed RTBF's broadcasts? Ciuro reassures them, saying, "Ce sera autre chose avec d'autres visages et d'autres voix, mais qu'on sera tous réunis autour de la même passion, celle du vélo." This sums up the transition: it will be different but just as passionate.
RTL will also provide engaging weekly analysis through the program "Dans le peloton" on RTL Club and RTL Play, delivering relatable content over the course of thirty episodes. The debut features cycling icon Patrick Lefevere, emphasizing RTL's commitment to connecting with both avid cyclists and casual fans alike.
Looking forward, Ciuro is optimistic and expects thrilling races. Challenging predictions arise, with all eyes on potential outcomes where young talents like Arnaud De Lie rise to prominence, potentially winning with his champion's jersey. Ciuro remarked, "Philippe Gilbert a mis 5 étoiles à Pidcock, donc je vais le suivre" (Philippe Gilbert has rated Pidcock highly, so I’ll follow him), indicating the fierce competition he expects this season.
Viewers have various chances to see this new approach throughout the season. Among the schedules, RTL will also showcase the E3 Saxo Classic (March 28), À Travers la Flandre (April 2), and the GP de l'Escaut (April 9), ensuring there is no shortage of action for cycling enthusiasts.
Despite the shift to RTL, RTBF remains dedicated to maintaining strong cycling programming as well. It's set to air significant races, including the Grand Prix Samyn (March 4), the Flèche Wallonne (April 23), and conclude with significant moments such as the Tour de France and the World Championships later this summer. Their commitment highlights the vibrant cycling culture alive and well in Belgium.
For many, the anticipation of the season is palpable. The inaugural race promises exciting developments across the revamped programming; it hints at the start of what couples the passion of cycling with equally passionate coverage. It’s time to gear up for the exhilarating 2025 cycling season as viewers settle down to see the stories, races, and personalities as they develop.