Rose Villain, whose real name is Rosa Luini, is making waves yet again as she prepares for her second consecutive appearance at the prestigious Sanremo Music Festival. Following the success of her previous entry, "Click Boom," which earned her accolades and three platinum certifications, she is now stepping onto the Ariston stage with her new song titled "Fuorilegge."
This year's entry showcases Rose's unique artistic vision, blending her soft lyricism with darker elements. The song, as described by Rose, is about desire and the emotional turmoil often intertwined with passion. "Il desiderio è dunque il tema del brano, quella sensazione 'struggente, ma che ti fa sentire viva,'" she explains, emphasizing the complex feelings tied to romantic pursuits.
Curiously, "Fuorilegge" serves as part of her upcoming album, which marks the third installment of her musical trilogy—preceded by "Radio Gotham" and "Radio Sakura." Each project reflects different aspects of her creative identity, melding personal experiences and artistic expression, which rose to prominence during her studies and time spent crafting her craft abroad.
Born and raised in Milan, Villain has always felt drawn to performance. She reflects, "Non mi sono mai sentita così bene come adesso: potente e combattente," indicating her confidence as she prepares for the festival once more. Her participation has been fueled not just by her passion for music but also by the vibrant community of artists she has connected with throughout her career.
Not just resting on her musical laurels, Rose is also venturing boldly entrepreneurial. She recently launched her own cruelty-free, vegan beauty line called Good Villain, showcasing her commitment to sustainability. This ambitious venture began on July 12, 2023, and has already introduced products such as The Lip Glow and The Moon Blush, which have gained notable attention, though not without controversy.
When asked about the launch of her makeup line, she remarked, "È una vita che sogno di fare un progetto beauty, saranno 10 anni che ci penso e 2 che lo progetto." This ambition reflects her belief in the intertwining of artistic expression and beauty. The brand has faced some hurdles, particularly claims of product similarities to another brand owned by Sia Nasios. Critics on social media have stirred debates around the alleged plagiarism, yet many have rallied to defend Rose, pinpointing the broader industry practices.
"Devo tutto ad Amadeus, l’ho incontrato in aereo e gliel’ho detto: ‘Tu mi hai cambiato la vita e ti sarò eternamente grata,’" Rose stated, expressing gratitude for the opportunities the festival has afforded her. She perceives each performance as not only artistic but as part of her growth as both musician and entrepreneur.
Her musical influences are as expansive as her career; she's collaborated with notable figures across various genres. Rose describes her artistic process as instinctual, "Amo esplorare sentimenti viscerali e logoranti," highlighting her dedication to portraying deep emotional narratives through her work. Each song is embedded with layers, capturing the complexity of human experiences, making her music relatable and poignant.
Rose's evolution as both artist and entrepreneur has not come without its challenges. The union of her music with her company isn't simply about profitability; it’s about crafting experiences and communities. "Good Villain è il brand beauty con cui Rose Villain ha deciso di portare nel mondo della cosmetica la sua idea di bellezza consapevole e moderna."
Her success story is compelling—marking her as not just another artist but as someone who embodies the spirit of the new generation of creators championing authenticity, sustainability, and artistic exploration. The anticipation surrounding her Sanremo performance looms large, yet it is clear this multifaceted artist is well on her way to leave her mark.
With Sanremo quickly approaching, Rose Villain seems ready to embrace yet another chapter of her vibrant career, with her blend of rap, rock, and beauty at the forefront of her endeavors. Expect to see how her narrative continues to evolve and how she influences the thresholds of both his artistry and business acumen as she moves forward.