Celebrated BLACKPINK member, Rosé, has taken the spotlight as the face of SKIMS’ much-anticipated Valentine’s Day 2025 collection, bringing her elegance and charm to the campaign. The collaboration, which officially launched on January 23, 2025, showcases Rosé modeling various pieces from the collection, which ranges from intimate apparel to cozy loungewear.
Kim Kardashian, the founder and co-creative force behind SKIMS, unveiled the campaign by sharing stunning photos of Rosé on social media, quickly garnering attention from fans. The collection features over 100 limited-edition styles, each crafted to embody the essence of love and celebration perfect for Valentine's Day. Rosé expressed her excitement about the collection, stating, "Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of my birthday. This collection capturesthat feeling with piecesthat are both romantic and cute."
The SKIMS Valentine's Day collection includes everything from luxurious pajamas to more playful intimate options, catering to people of all styles and preferences. One of the standout offerings is the heart-patterned loungewear, combining comfort with festive flair. Notably, among the offerings are silk sleep sets and cute matching sets, ideal for both gift-giving and personal indulgence.
Kim Kardashian praised Rosé’s impact on the campaign, saying, "Every SKIMS campaign isdesigned to be iconic, and Rosé embodiesthat perfectly. Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé capturedthat beautifully." This sentiment resonates across the campaign, which features designs aimed at making anyone feel beautiful and confident, regardless of their body type.
The SKIMS Valentine's Day collection showcases a blend of playful and sultry pieces, including barely-there items like sheer bralettes and classic lace details. There is also something for everyone, including styles for men and children, making it the ultimate shopping destination this holiday season. Fans are encouraged to explore the over-100-piece collection at skims.com and check out the limited-time pop-up shop located in New York City, which offers consumers the unique opportunity to experience the collection firsthand.
With SKIMS’ previous launches often selling out quickly due to their popularity, the Valentine's Day 2025 drop is shaping up to be no exception. Shoppers had expressed enthusiasm even before the collection's release, eagerly anticipating the chance to own items modeled by the beloved K-pop star. The heart-themed designs and romantic color palettes are beautifully aligned with Valentine’s Day aesthetics, ensuring the collection will appeal to both couples and singles alike.
Fans of Rosé and SKIMS alike are excited to engage with this collaboration, which is not only innovative but also emphasizes inclusivity and bold style choices. Many customers have taken to social media to share their excitement for the collection, eager to see how it can add to their Valentine’s Day celebrations. With Rosé at the helm of this campaign, the emphasis remains on celebrating love—whether it be romantic love or love for oneself.
The collection is available now for purchase at skims.com, and it blends high-quality materials with on-trend designs, making it both functional and fashionable. Whether shoppers are seeking something luxurious for their partner or comfy pieces to relax at home, they are likely to find something perfect within this unique collection.
Merging modern fashion with classic romantic influences, the SKIMS Valentine's Day collection with Rosé is set to redefine intimate apparel and loungewear for all. For those planning Valentine's Day celebrations, this fashion line presents endless possibilities for stylish ensembles and thoughtful gifts.