Rockstar Games has officially unveiled the much-anticipated second trailer for Grand Theft Auto VI on May 6, 2025, just days after announcing a significant delay for the game’s release to May 26, 2026. Originally slated for a fall 2025 launch, this postponement has stirred both excitement and disappointment among fans eagerly awaiting the next installment of the iconic series.
The new trailer introduces players to two fresh protagonists, Jason and Lucia, who find themselves entangled in a web of crime and conspiracy in the fictional state of Leonida, reminiscent of Florida. Rockstar described the duo’s predicament: "Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a conspiracy stretching across the state of Leonida — forced to rely on each other more than ever if they want to make it out alive." This narrative hints at the complex storytelling that the series is known for.
In addition to the trailer, Rockstar released an extensive array of artwork showcasing characters and locations within the game. This includes 70 new in-game screenshots and various pieces of art featuring Jason and Lucia, along with other characters. The artwork also presents 'postcards' from Leonida, highlighting the diverse regions players will be able to explore. The overwhelming interest in these visuals caused Rockstar’s website to crash multiple times, a testament to the franchise's enduring popularity.
Grand Theft Auto V, the previous entry in the series, has achieved remarkable commercial success, selling 200 million copies and making it the second best-selling game in history, only behind Minecraft. This impressive sales record underscores the high expectations for its successor, Grand Theft Auto VI, which aims to elevate the franchise further.
As fans gear up for the new release, it’s worth noting that Take-Two Interactive Software, Inc., Rockstar’s parent company, has seen its stock perform well, boasting a 52% return over the past year. Currently trading near its 52-week high of $238, the company’s market capitalization stands at $40 billion. Despite recent negative earnings, analysts anticipate a return to profitability for Take-Two this fiscal year, buoyed by the excitement surrounding Grand Theft Auto VI.
The trailer and artwork reveal not only the aesthetic and thematic direction of the game but also signal the start of the countdown for pre-orders. Grand Theft Auto VI will soon be available for wishlisting on both the PlayStation and Microsoft Stores, generating further buzz as the launch date approaches.
Industry analysts have reacted positively to the developments surrounding Grand Theft Auto VI. BMO Capital Markets has adjusted its bookings estimates to $6.2 billion for fiscal year 2026 and $11.9 billion for fiscal year 2027, reflecting the anticipated success of the game despite the delay. Meanwhile, Citi analysts maintain a Buy rating with a $260 price target, while DA Davidson has reiterated its Buy rating with a $250 price target. Similarly, Raymond James analysts have reaffirmed an Outperform rating and a $240 price target, highlighting the potential for strong financial outcomes once more details about the game are revealed.
Take-Two’s CEO, Strauss Zelnick, has emphasized the importance of meeting high expectations and confirmed plans to discuss financial outcomes in an upcoming conference call. This strategic focus on quality and long-term growth resonates with the company's commitment to delivering exceptional gaming experiences.
The Grand Theft Auto series is renowned for its expansive open-world gameplay and intricate storytelling, attracting millions of players worldwide. With over 440 million units sold across the series, the anticipation for Grand Theft Auto VI reflects the franchise's significant cultural impact.
As the gaming community eagerly awaits the launch of Grand Theft Auto VI, the combination of a gripping narrative, richly developed characters, and immersive gameplay promises to make it a standout entry in the series. Rockstar Games’ dedication to quality and innovation continues to set the standard in the gaming industry, ensuring that fans have much to look forward to in the coming year.
While the delay may have disappointed some, it also aligns with Rockstar’s history of prioritizing quality over speed. The gaming world will be watching closely as May 2026 approaches, ready to dive back into the chaotic and captivating universe of Grand Theft Auto.
