Robert Irwin, the son of the late "Crocodile Hunter" Steve Irwin, is making waves in the fashion world as he strips down to his boxer briefs for a new ad campaign with Bonds, an Australian underwear brand. The campaign, aptly titled "Made for Down Under," debuted on April 2, 2025, and is part of Bonds' efforts to break into the United States market with a familiar face.
In a revelation that has fans buzzing, Irwin, 21, shared that he didn't hesitate when asked to be the face of this exciting new campaign. "It was a pretty immediate yes," he told People magazine, laughing as he recounted his reaction. "I wish I could say I was very suave and cool about the whole thing, but I was like, 'Yes! Let's do it!' Because Bonds in Australia is an absolute icon."
The campaign features Irwin posing with snakes and even venomous spiders, showcasing his adventurous spirit and deep-rooted connection to wildlife. "I've spent my life wrangling crocs and snakes and rescuing animals, and so to feature a little slice of that excitement in this new campaign, mate, it has been so much fun," he said. The young conservationist has indeed followed in his father's footsteps, embracing both wildlife conservation and a budding career in modeling.
Irwin's decision to participate in the campaign aligns with his current life philosophy, where he aims to embrace new and thrilling experiences. "I'm trying to do as many different and random exciting things at this point in my life, even ones that make me a little bit nervous," he explained. His enthusiasm for the project is palpable, as he recognizes the significance of representing Australia on such a platform.
To prepare for the shoot, Irwin ramped up his fitness routine, adding extra sit-ups and sprints while cutting back on carbohydrates. "I've got to stay pretty fit with all the crazy stuff I'm doing," he remarked. "I'm saving crocodiles, I'm in and out of the Aussie bush every day, and it's hard work, so you've got to keep pretty good upper body strength and good stamina." His dedication to fitness reflects his commitment not only to his work but also to presenting his best self in the campaign.
Irwin's family has been a solid foundation of support throughout his endeavors. He often speaks fondly of his late father, who tragically died at age 44 in 2006 from a stingray injury. He mused that his father would have likely shouted a few "Crikeys" if he were around to see his son's latest venture. "My family are so supportive; I just love them so much. They’re the solid foundation to everything I do and what we’re doing together," he said, emphasizing the importance of family in his life.
The campaign is not just a personal milestone for Irwin; it serves as a bridge for Bonds to connect with a new audience in the U.S. The company teased the launch on social media, stating, "You guessed it! BONDS IS LAUNCHING IN THE USA! 🇺🇸🩴🦘Stick around for a BIG ANNOUNCEMENT tomorrow." The excitement surrounding the campaign reflects the brand's intent to make a splash in the competitive U.S. market.
As the campaign unfolds, fans can expect to see Irwin's striking images on Bonds' social media platforms, showcasing both his personality and the spirit of adventure that he embodies. The juxtaposition of his modeling work with the wildlife he has grown up with adds a unique flair to the campaign, appealing to those who admire both fashion and conservation.
Irwin's journey from the son of a beloved television personality to a confident young man carving his own path in the world is inspiring. He has already made a name for himself by making his runway debut last year, in 2024, and now, with this campaign, he solidifies his place in the public eye. His ability to balance his conservation efforts with a budding modeling career speaks volumes about his versatility and dedication.
As Robert Irwin continues to embrace new challenges and opportunities, fans and supporters can look forward to watching his journey unfold. With each step he takes, he not only honors his father's legacy but also paves the way for a new generation of wildlife enthusiasts and conservationists.
