In today’s fast-paced digital world, reliable internet connectivity is more crucial than ever, especially as trends show a significant shift in how younger generations access the web. A recent report highlights that many internet service providers are stepping up their game, offering free Wi-Fi repeaters to enhance home connectivity. This trend comes at a time when younger adults are increasingly opting for mobile internet over traditional broadband, raising questions about the future of internet boxes in households.
According to the Arcep's Digital Barometer, a growing number of young adults aged 18-24 and 25-39 are using mobile internet without a Wi-Fi network. In 2024, 19% of 18-24 year olds and 15% of 25-39 year olds were mobile internet users without a fixed connection at home. This represents a significant increase from previous years, nearly doubling the figures from 2015. This shift indicates that internet boxes are losing their appeal among younger users, who prefer more flexible and cost-effective solutions.
Why are internet boxes falling out of favor? The study indicates that many young people are unwilling to pay for services they don't fully utilize. For instance, traditional triple-play boxes that bundle internet, TV, and landline services are becoming less attractive. With fixed-line telephony usage declining among those under 39, many choose to rely on their mobile plans for unlimited calling. Similarly, the rise of Smart TVs and streaming applications means that young users prefer to watch content directly on their devices rather than through a traditional TV setup.
The average cost of an internet box in April is around 27 euros, according to the Ariase Barometer. This price point is viewed as too high for a service that many young people feel they do not use to its full potential. Instead, they are gravitating towards mobile data plans, which can offer substantial data allowances at lower prices. Currently, some operators provide plans with 100 GB of 5G data for as little as 7.99 euros, making them an attractive alternative to fixed broadband.
In response to these changing preferences, internet providers are adapting their offerings. Many companies now include a Wi-Fi repeater for free with their internet box, aiming to enhance user experience by eliminating dead zones and boosting signal strength throughout homes. For instance, Orange offers a Wi-Fi 6 repeater with its Livebox Up and Livebox Max plans, ensuring a stable connection across larger spaces. Similarly, Free includes a Wi-Fi 7 repeater with its Freebox Pop and Ultra, catering to tech-savvy households that demand high-speed connectivity for multiple devices.
Bouygues Telecom also recognizes the need for improved connectivity, offering a Wi-Fi 7 repeater on demand with its Bbox Ultym and a Wi-Fi 6 repeater with its Bbox Must. Meanwhile, SFR provides a Wi-Fi 6 repeater to its Fibre Power subscribers and two repeaters for those with the Fibre Premium package. These offerings indicate a shift towards prioritizing speed and reliability, especially for households where streaming, gaming, and remote work are prevalent.
For existing customers, obtaining a free Wi-Fi repeater is straightforward. They can request one through their provider's customer service or subscriber area. In some cases, the repeater is automatically sent upon subscription. This accessibility allows users to enhance their internet experience without incurring additional costs.
The B&YOU Pure Fibre plan from Bouygues Telecom is another noteworthy development in the market. Launched just before Black Friday 2024, this offer provides a fiber optic connection without the clutter of TV or landline services. Starting at a competitive price of 23.99 euros per month, it promises high-speed connectivity with download speeds of up to 8 Gb/s and upload speeds of 1 Gb/s. This plan caters to modern households that prioritize simplicity and performance, making it an appealing choice for families with multiple connected devices.
Furthermore, the B&YOU Pure Fibre plan boasts a stable pricing structure, with no increases after the first year, which is a significant advantage over many competing offers. It includes customer support seven days a week through a mobile application, along with telephone support for the initial two months to assist new customers with installation. This level of customer service can be a deciding factor for consumers when choosing their internet provider.
As the landscape of internet access continues to evolve, it’s clear that younger generations are redefining their connectivity needs. The increasing reliance on mobile internet, coupled with the growing availability of free repeaters and competitive fiber options, illustrates a significant shift in consumer behavior. Internet providers must adapt to these changes to remain relevant in a market where flexibility, speed, and cost-effectiveness are paramount.
In conclusion, the future of internet connectivity is being shaped by a new generation that values efficiency and adaptability. As more young people turn away from traditional internet boxes, providers are responding with innovative solutions that cater to their preferences. Whether through free Wi-Fi repeaters or streamlined fiber plans, the focus remains on delivering high-quality, accessible internet for all.
