The New Year's Eve celebrations in Rio de Janeiro are expected to generate BRL 3.2 billion for the city's economy, with approximately 5 million people anticipated to take part in the festivities, according to a study released on Sunday, December 29, by local authorities. "This big party isn’t just about fun. It attracts many tourists and has an economic impact of BRL 3.2 billion. It means more work and income for Rio—and more joy," stated Mayor Eduardo Paes.
The main stage on Copacabana Beach is set to draw a massive crowd for concerts by renowned artists such as Caetano Veloso, Maria Bethânia, Ivete Sangalo, and Anitta. An estimated 2.5 million attendees, both locals and tourists, are expected at the city's second-largest event of the year, only second to Carnival.
Local authorities anticipate approximately 50,000 jobs will be created, both directly and indirectly, due to the New Year's Eve celebrations. The majority of foreign tourists visiting during this time hail from Argentina, followed by Chile and the United States, with São Paulo and Minas Gerais leading among Brazilian states.
Previous surveys indicate high levels of tourist satisfaction with Rio's festivities. A total of 83 percent of visitors rated the city 8 or higher on a scale from 0 to 10, with 84 percent expressing positive assessments of safety during their stay. Evaluations of the shows were broadly favorable, with 90 percent of respondents enjoying the performances and 83 percent pleased with the fireworks.
According to Rio de Janeiro City Hall, the New Year's Eve 2025 festivities will inject R$3.2 billion (approximately USD 600 million) directly from the celebrations and influx of guests. Thiago Dias, the acting municipal secretary for Urban and Economic Development, remarked, "New Year’s Eve is important for boosting the city’s economy, which will enter 2025 with thriving bars, restaurants, and hotels filled with domestic and international visitors." He highlighted the success of the past year’s festivities, stating, "We had an exceptional 2024, with remarkable shows and events, and we’re set to begin the new year just as vibrantly."
This optimistic outlook is echoed by Patrick Correa, president of Riotur, who noted how the 2024 New Year's Eve celebrations drew about 5 million attendees citywide, generating R$42 million (approximately USD 8 million) in service tax revenue—a remarkable 66.3 percent increase compared to R$25.2 million collected the previous year. With preparations underway for another large-scale celebration, city officials are embarking to surpass prior records.
The expected gathering and leisure activities will encompass various attractions, making it not only beneficial for the economy but also reinforcing Rio's reputation as a premier tourist destination. Officials are eager to showcase the safety and enjoyment levels achieved from previous events, affirming the city’s commitment to providing both security and entertainment.
Rio's New Year's Eve has become more than just a local tradition; it is now part of the global festive calendar, drawing millions who seek both entertainment and the vibrant spirit of Rio. The strategic planning by the city ensures not only a celebration to usher in the new year but also sets the tone for economic growth and cross-cultural engagement as travelers unite for this annual party.
With the stage set for yet another iconic night at Copacabana, Rio de Janeiro appears ready to welcome the new year—full of hope, excitement, and economic promise. This anticipation is palpable as the city gears up to celebrate yet another iconic event, promising memorable experiences for both residents and visitors alike.