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22 October 2024

RFU's Bold Strategy Aims To Revitalize School Rugby

Rugby Football Union intends to diversify school rugby with new formats amid declining participation rates

The Rugby Football Union (RFU) has embarked on transformative plans to rejuvenate school rugby across England, sparking discussions around its future viability as participation rates dwindle. Following a thorough review led by Sir Jon Coles, the CEO of United Learning, the union's leadership recognized the urgent need for change amid warnings of rugby becoming labeled as a 'declining minority sport.'

The review, dubbed "Changing the Game: the Future of Schools Rugby in England," paints a stark picture of the current rugby scene, citing injuries and elitist perceptions as significant barriers to widespread engagement. It highlighted how changing societal attitudes have shifted the appeal of rugby, particularly among younger generations who now favor other sports perceived as more accessible. Coles remarked, "Rugby is not winning in the schools marketplace... without action, we may lose the next generation of players."

The plan unveiled by the RFU introduces three distinct forms of rugby: non-contact, reduced contact, and full contact. With consistent rules across these formats, the initiative aims to broaden participation and mitigate concerns from parents about safety. Importantly, the RFU has committed to rolling out T1 Rugby, which retains elements of traditional rugby but eliminates full contact to provide safer playing avenues for students. This version of the sport you’ve got scrums, lineouts, and the breakdown but minus the hard tackles.

“This isn’t just about creating the next star player but about ensuring the sport thrives at the grassroots,” said RFU Executive Director of Rugby Development Steve Grainger. The initiative is projected to reach 5,000 schools within four years, taking place alongside support structures like school rugby managers who will facilitate the integration of rugby as part of school physical education programs.

While the RFU hopes to spark enthusiasm among youths, it also faces substantial challenges. The prevailing perception of rugby as the sport for 'posh white boys' has contributed to fears over head injuries. Such stereotypes deter schools from adopting the game, especially where rugby traditions are weak or nonexistent. Former England international Luther Burrell expressed concern about rugby's elite image, stating, “Rugby needs to evolve, or it risks being left behind.”

The review and subsequent initiatives also aim to solidify links between schools and local community clubs, emphasizing the importance of grassroots engagement. This vision is shared by many within the rugby community, who believe collaboration will generate enthusiasm and broaden access to what has long been seen as a prestigious sport.

RFU’s sweeping reforms come at a time when participation levels purportedly fell to alarming lows. Schools engaged in the Continental Tyres Schools Cup remain strong, but the union is aware of the more extensive problem at hand. Almost 3,000 young players participated recently through events such as Touch To Twickenham, showcasing not only the talent available but also the potential for growing interest, especially among girls—60% of participants were new to the game.

Coles' report laid bare the realities of these discussions, noting, “This matters enormously to rugby, because without engagement at the school level, we will see diminished enthusiasm at community and professional levels.” The RFU's proposed 'flatpack' scheme aims to equip educators with the necessary tools to introduce rugby seamlessly, regardless of their background familiarity with the sport.

The RFU also takes heed of rising competition with other sports—including football, basketball, and netball—while addressing myths and tackling injury risks head-on. A well-structured communication campaign is deemed necessary to highlight the benefits of playing rugby and to create awareness around the difference between school and professional levels of play.

More critically, the report suggests the need for leadership within the RFU's framework, proposing the establishment of a Director of Schools Rugby who would be accountable for steering these changes. The outlook is bright, yet it begs the immediate question: Can rugby change its image fast enough to capture the interest of England's youth?

The time for action appears to have arrived. With encouraging signs seen through school participation, this opportunity to 'reboot and rewire' school rugby aligns closely with the RFU's commitment to diversity and expansion, something Burrell is confident will lead to “increased community cohesion and interest.” This radical plan puts the challenge squarely to the rugby community: adapt and evolve, or risk fading away.

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