LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Revolve Group (NYSE: RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, is excited to announce the transition of its once limited-time-only REVOLVE Holiday Shop at The Grove to a permanent store location starting this fall.
Initially launched as a temporary winter destination back in November 2024, the REVOLVE Holiday Shop quickly became one of the season's hotspots, attracting significant foot traffic and notable celebrity appearances including Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, and Dwyane Wade.
Throughout the winter season, the pop-up shop hosted various dynamic events and brand activations, featuring much-coveted labels like Alexander Wang, Helsa, and Beis. It also provided unique customer experiences, organizing events such as a kitten rescue collaboration with influencer Vinnie Hacker and experiential happy hours hosted by Dairy Boy and Paige Lorenze.
The new store, spanning 8,450 square feet, is expected to offer a handpicked collection of customer-favorite REVOLVE brands, alongside curated selections from FWRD and exclusive vintage and rare handbags from FWRD Renew. It will feature products across women's and men's apparel, footwear, accessories, beauty, and home solutions.
Michael Mente, Co-Founder and Co-CEO of Revolve Group Inc., expressed enthusiasm about the expansion, stating, "Expanding our physical presence is a natural evolution of our retail strategy. After years of successful pop-ups and activations - including incredible success in Aspen - establishing a store in Los Angeles allows us to bring REVOLVE and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery, and experience."
The Grove, known as one of Los Angeles' most acclaimed shopping, dining, and lifestyle destinations, provides the perfect environment for this permanent addition, leveraging high foot traffic and visibility to engage new and existing customers.
All eyes are on the upcoming renovations as the site will temporarily close for refurbishments, promising consumers a revamped look and enhanced shopping experience upon reopening this Fall 2025.
About Revolve Group, Inc.: Founded by Co-CEOs Michael Mente and Mike Karanikolas in 2003, Revolve Group is recognized as a leading fashion retailer targeting Millennial and Generation Z shoppers. The company has established itself as a premium lifestyle brand and reliable online source for discovery and inspiration, connecting millions of consumers through its dynamic platform.
For more information, visit www.revolve.com or follow @TheGroveLA on Instagram for updates on this exciting development.