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Technology
06 January 2025

Revolutionizing 2025: Samsung, Starbucks, And Nikon Unveil Exciting New Offerings

From groundbreaking TVs and magical drinks to cutting-edge robotics, companies gear up for CES 2025 with innovative product reveals.

Samsung is set to dazzle tech enthusiasts with its first-ever Handraiser event for 2025, inviting stakeholders to register their interest and get insights about the newest additions to its TV lineup. The event will allow participants exclusive early access to revolutionary TV technology set to launch this year. Open for registration from January 6 to January 19, 2025, fans are encouraged to visit Samsung's website for full details on how to be part of this moment. With excitement building, CES 2025 is just around the corner, set for January 7, 2025, at 6:00 AM (Malaysia Time). Attendees can tune in live to witness Samsung's latest TV innovations as they’re streamed from the Samsung Malaysia Newsroom, ensuring no one misses out on what promises to be groundbreaking updates.

Meanwhile, Starbucks Korea is brewing up some magical surprises with its new Harry Potter-themed collaboration for 2025. Teaming up with Warner Bros. Discovery Global Consumer Products, Starbucks will offer fans special drinks, food, and merchandise under the slogan "NEW YEAR, MAGICAL WONDERS." Fans can look forward to delightful offerings like the Hogwarts Golden Syrup Vanilla Latte, inspired by Harry Potter's favorite Treacle Tart, and the visually stunning Slytherin Plum Green Tea, which changes color as it steeps. The product lineup also includes whimsical treats such as the Happee Birthdae Harry Cake, reminiscent of the cake made by Hagrid for Harry's 11th birthday, and the Platform 9¾ Cake, making for enticing desserts.

Starbucks is making the 2025 launch exceptionally special by offering promotional incentives from January 1 to January 7. Customers purchasing collaboration products can earn double stars on their loyalty accounts and can acquire collectible reusable bags for just 3,000 won with qualifying purchases. With these classics making their mark, Starbucks is aiming to grow its fan base by immersing patrons fully in the enchanting world of Harry Potter.

On the technological spectrum, Nikon is pushing forward with innovations aimed at shaping the future of both industry and consumer experiences. At CES 2025, Nikon will display its revolutionary Robot Vision System and Intelligent Actuator Unit, which allow for unprecedented flexibility and precision in robotic movements, enhancing processes within crowded production environments. This technology facilitates quick, efficient automation—essentially redefining robotics’ role across diverse manufacturing sectors.

Nikon's advancements don't stop there; they are also introducing riblet-processing technology inspired by the hydrodynamics of shark skin. This proprietary laser technology is set to improve energy efficiency across industries including wind power and aviation. Attendees at CES 2025 can learn how this biomimetic approach paves the way for new energy-saving solutions.

Focusing on automotive innovation, Nikon has partnered with Mitsubishi Fuso to present its cutting-edge in-vehicle camera system at CES. Designed to bolster visibility for Advanced Driver-Assistance Systems (ADAS), the camera integrates telephoto and wide-angle capabilities and promises to increase road safety through immersive experiences. Virtual reality activities at the event will allow participants to explore this futuristic technology first-hand.

Alongside these innovations, Nikon is highlighting its latest mirrorless cameras like the Z9 and Z50II, which cater to both hobbyists and professionals, unlocking creative potential for all. The Z9 continues to evolve with regular firmware upgrades, enhancing imaging expression through advanced features. Nikon is also involved with NASA's Artemis Mission, providing technology for the Handheld Universal Lunar Camera (HULC) set to be used during future lunar landings.

This historic partnership allows Nikon to showcase not only their creativity and functional prowess but also their role within events beyond Earth, with innovations geared to withstand the lunar environment. CES 2025 will serve as the backdrop for demonstrating this remarkable collaboration.

Lastly, alongside these highlights, Nikon will introduce its Virtual Production technology, which enables immersive filming experiences through high-definition 3D imagery displayed on large LED screens. The collaboration with MRMC offers audiences unique opportunities to participate and experience the future of film production hands-on.

From spectacular TV innovations and magical collaborations to boundary-pushing technological breakthroughs, the previews for 2025 provide both excitement and innovation across multiple sectors. Whether it's witnessing the next-generation TV technology unveiled at CES or indulging in products inspired by beloved franchises, it’s clear the upcoming year will be filled with remarkable developments to look forward to.