The online presentation titled "Bez ipoteki 2.0" (Without Mortgage 2.0) by marketing agency KOROL MEDIA, alongside the Unified Resource for Developers, is set to take place on March 4, 2025, at 12:00 PM Moscow time. This event will highlight the results of the second part of their comprehensive research on the behavior of potential homebuyers amid the changing conditions of the real estate market.
This study aims to provide invaluable insights following the first part presented to developers back in October 2024. The first segment revealed foundational buyer behaviors, but this upcoming presentation promises to elucidate the transformations occurring within the market over the last six months, driven largely by new financial products and changing consumer attitudes.
Ksenia Korol, the founder of KOROL MEDIA, expressed the significance of these findings, stating, "Thanks to 'Mortgage 2.0', you will find out: who and how buys real estate under the new realities; how potential customers relate to installment payments and current mortgage conditions; what the product expectations of buyers are; and what criteria Russians use today to choose objects and developers." This statement encapsulates the essence of what the research aims to reveal about the newly shaped homebuyer market.
A key aspect of this analysis is the exploration of how potential buyers are engaging with the real estate sector today. The study intends to gather data on buyer preferences, particularly concerning mortgage applications and alternative financing methods like installment payments. Given the current economic climate, such insights could steer brands and developers toward the most effective strategies.
Participants will learn about product expectations from buyers—what features and offerings they currently seek, transforming developers' approaches when positioning their properties. The findings will tap directly on the criteria guiding Russians' choices when selecting real estate. Marketed properties are not only expected to meet aesthetic desires but must also align with buyers' practical and financial concerns.
Further, the results from this research are anticipated to assist real estate developers by helping them tailor their offerings to meet the shifting priorities and demands of the market. The information unveiled about how buyers perceive installment plans versus mortgages will help companies adjust their approaches and marketing strategies to appeal to potential buyers effectively.
The online seminar is free of charge, with prior registration required to attend. Developers interested in the latest market insights can gain valuable knowledge and ask pertinent questions during this real-time engagement, which will enable them to adapt quickly to the changes discussed.
Join KOROL MEDIA and the Unified Resource for Developers as they dissect the current market trends and buyer behavior on March 4, 2025. Keeping abreast of these developments is not just beneficial but necessary for developers eager to stay competitive. This research offers a glimpse, not only of the present but potentially of future directions the real estate market may take as it continues to evolve amid economic fluctuations.
For those unable to attend live, additional resources and insights from the event will likely be shared through the established channels, ensuring all interested parties can access the key takeaways from this significant market research presentation.
Market developments over the past six months highlight the ever-evolving nature of the real estate sector. By engaging deeply with research findings such as these, stakeholders can effectively position themselves for future successes within this dynamic environment.