In a thrilling finale of Big Brother Brasil 25, Renata Saldanha emerged victorious, capturing 51.9% of the votes and taking home a grand prize of R$ 2.7 million. The announcement was made by host Tadeu Schmidt on the night of April 22, 2025, during a live broadcast that showcased the emotional journeys of the finalists.
Renata, a 32-year-old dance teacher from the periphery of Fortaleza, gained widespread support throughout the season. Her journey began in a social program where she learned ballet, and she has since transformed her passion into a career. The final episode featured heartfelt moments as the contestants reunited with their families, allowing viewers to witness the emotional bonds formed during the competition.
Finishing in second place was Guilherme Vilar, a 27-year-old geriatric physiotherapist from Olinda, who garnered 43.38% of the votes, earning a prize of R$ 150,000. Guilherme entered the show alongside his mother-in-law, Joselma, and they quickly became fan favorites, particularly for their strong family dynamic. Despite his strong performance, including winning two leadership challenges and securing his place in the final by triumphing in the last resistance test, Guilherme ultimately fell short of the top prize.
João Pedro, the third finalist, received just 4.72% of the votes, making it a competitive yet emotional conclusion to the season. The final episode was not just about the results but also celebrated the 25-year history of the reality show, featuring a retrospective that highlighted memorable moments from past seasons.
The finale was marked by an array of musical performances from former contestants and popular artists, including Naiara Azevedo and Fiuk, who kicked off the show with their rendition of "Do Seu Lado." Other performances included Gabi Martins and Israel & Rodolffo singing "Supera," and Juliette and Paulo Ricardo closing the event with the show's theme song, "Vida Real." This celebratory atmosphere added to the significance of the milestone season.
Throughout the season, Guilherme was known for his loyalty and protective nature, especially towards his mother-in-law, Delma. His journey was characterized by strong friendships with fellow contestants, including Diego Hypólito and Aline, as well as his role as a defender of the "Camarote" group when tensions arose within the house.
As the season unfolded, Guilherme's popularity surged, and he was often seen as a strong contender for the title. His ability to connect with viewers and fellow housemates alike made him a standout participant. However, despite leading in many polls leading up to the finale, he could not overcome Renata's significant support.
Renata's win is particularly poignant given her background. Growing up in a challenging environment, she utilized the opportunities provided by social programs to pursue her dreams. This narrative resonated with viewers, who saw her as a symbol of perseverance and success against the odds.
The final episode also featured emotional reunions and reflections from the contestants, who shared their experiences and the friendships they formed during their time in the house. The unique format of this season, which allowed participants to enter in pairs, fostered a sense of camaraderie that distinguished it from previous editions. This dynamic contributed to a less contentious atmosphere, with contestants supporting each other rather than engaging in significant conflicts.
As the show concluded, Tadeu Schmidt expressed his gratitude to the audience for their engagement throughout the season, acknowledging the impact of viewer votes in determining the outcome. The interactive nature of the show, combined with its rich history, has solidified Big Brother Brasil as a cultural phenomenon in Brazil.
In addition to the cash prize, Guilherme also walked away with several other rewards, including an apartment valued at R$ 260,000, a new car, a year’s supply of cleaning products, and R$ 35,000. This season's prize pool was the largest in the show's history, reflecting the increasing popularity and viewership of the program.
Overall, the finale of Big Brother Brasil 25 was a testament to the emotional journeys of the contestants and the enduring appeal of reality television in Brazil. With Renata taking the crown, the season concluded on a high note, celebrating not just the winners but also the friendships and memories created in the house.
