Renata Saldanha, a 33-year-old dancer from Ceará, has emerged victorious in the 25th season of Big Brother Brasil (BBB 25), winning a staggering R$ 2.72 million. The announcement, made in the early hours of April 23, 2025, revealed that Renata secured 51.90% of the public votes, triumphing over fellow finalists Guilherme, who received 43.38%, and João Pedro, who garnered just 4.72% of the votes.
The grand finale, hosted by Tadeu Schmidt, was a culmination of 100 days of confinement, filled with unexpected twists and intense competition. Renata's journey on the show was marked by her charisma, strategic gameplay, and resilience, making her a favorite among viewers. She entered the reality show alongside her best friend, Eva Pacheco, with whom she has shared a bond for over 25 years.
Renata's path to victory was not without challenges. Throughout the season, she faced five Paredões, which are elimination rounds, showcasing her ability to navigate complex social dynamics within the house. Notably, she won the first resistance test of the season and was later awarded the title of Líder, which came with the added benefit of a R$ 260,000 apartment.
Despite the competitive atmosphere, Renata's time in the house was also marred by controversy. In the early weeks, she found herself embroiled in a conflict with another contestant, Camilla, who accused her of racism. This incident sparked discussions about prejudice and discrimination within the reality show, prompting the Government of Ceará to publicly support Renata against the hateful comments directed at her.
As the season progressed, Renata's gameplay evolved. She became known for her strategic alliances and her ability to rally public support. Her friendship with Eva was instrumental in her success, although Eva was eliminated before the final. Renata's emotional journey included a brief romance with fellow contestant Maike, which added another layer of complexity to her experience in the house.
During the finale, Tadeu Schmidt reflected on the season's highlights, noting, "For 100 days, these contestants have created a unique story filled with diverse relationships and unexpected challenges. Renata, you did everything one could ask for in this dynamic." His words underscored Renata's impactful presence in the game, where she balanced her playful spirit with strategic acumen.
After her victory, Renata expressed her gratitude and plans for her newfound wealth. "I definitely want to help those close to me, especially my family. The first thing I want to do is buy a house for my mother. Secondly, I aim to improve my credit score with Serasa, and of course, I want to support Eva as well. We’ve been together through tough times, so I want to be there for her now that I can," she shared in an interview.
As the season concluded, Renata's win was celebrated not just for the prize money but also for the representation she brought to the show. Her journey resonated with many viewers, particularly those from Ceará, as she showcased her regional identity and cultural pride throughout the competition.
Renata's victory marks a significant moment in the history of BBB, as she becomes one of the most beloved champions of the series. Her triumph not only reflects her personal achievements but also highlights the broader themes of resilience and community support that have come to define this season.
In addition to her monetary prize, Renata's win also included a brand new car, further solidifying her success in the competitive landscape of reality television. As fans continue to celebrate her win, Renata Saldanha's legacy in the world of Big Brother Brasil is sure to inspire future contestants and viewers alike.
