Snow Man's Ren Meguro took center stage at the "Nepia New CM Presentation" in Tokyo on April 15, 2025, embodying the role of a passionate sales representative in a new commercial for the "Nepia Premium Soft" series. The event marked the launch of a campaign featuring Meguro alongside Hyori Sakurada, who played his sibling in the popular drama "Silent." The duo's chemistry is expected to resonate with fans as they promote the product.
Meguro, 28, appeared in a sharp suit, exuding confidence as he expressed his excitement about the role. "It feels like I can straighten my back," he remarked, showcasing his enthusiasm for the new position. During the presentation, Morihei Takayuki, the president of Oji Nepia Co., Ltd., presented Meguro with a special oversized name card that proudly displayed the title "Nepia Sales Representative." Morihei praised Meguro's warm demeanor, stating, "When he smiles, he has such a gentle expression. I hope he can convey that kindness to promote the product's image." Meguro responded with a smile, saying, "I received a name card, so I would like to do my best in sales!"
The new commercials, titled "Nepia Sales Meguro-kun Appearance Edition" and "Nepia Sales Meguro-kun Senior's Kindness Edition," began airing nationwide on the same day. In these ads, Meguro portrays a dedicated yet occasionally absent-minded sales employee, while Sakurada plays his supportive junior. The commercials aim to highlight the importance of everyday products and the dedication of those who sell them. Meguro expressed his desire to convey the value of these essential items, saying, "I want to convey the goodness of the product to everyone, as it's something we often take for granted in our daily lives."
Fans of the duo are eager to see their on-screen dynamic, especially since they previously portrayed siblings in "Silent." Meguro's ambition to excel in his role as an image character is palpable, as he stated, "I want to work as hard as the salespeople and aim to take the top in sales." His commitment to the brand is evident, and he hopes to inspire others to appreciate the products that enhance their daily lives.
The CM features Meguro receiving a large name card, which he happily accepted, symbolizing his new responsibilities. He emphasized the importance of connecting with customers, stating, "I want to engage with customers from their perspective." However, when asked about what sales representatives value most, Meguro humorously misanswered, leading to a warm moment where he reflected on the need for dedication and sincerity in sales.
As the event concluded, Meguro shared a personal anecdote about his journey. "When I was around 20, I wrote on my blog about wanting to express gratitude to those who create essential items that we often overlook. Looking back, I'm proud to be associated with Nepia now," he said, highlighting his deep appreciation for the brand.
To celebrate the launch of the new CM, a promotional campaign will kick off on April 16, 2025. Fans can participate for a chance to win exclusive tissue cases featuring Nepia and Meguro. Details about the campaign will be available on Nepia's official website and social media channels.
Overall, the presentation not only showcased Meguro's charm and dedication but also reinforced the significance of everyday products like those offered by Nepia. As he embarks on this new chapter, fans are excited to see how he will bring the brand to life and connect with consumers across the nation.
