Reebok has once again affirmed its status as a timeless brand with the launch of its latest marketing campaign, ‘Waktu Berlalu, Reebok Selalu’. The event took place on February 8, 2025, at Trans Studio Mall in Makassar, showcasing Reebok's enduring relevance amid changing times.
The campaign highlights Winky Wiryawan as the face of Reebok Indonesia, known for his energetic and active lifestyle. His involvement is pivotal, as it captures the essence of Reebok's values: confidence, relevance, and the spirit to move forward. Martina Harianda Mutis, General Manager of Brand Marketing at PT. Peta Aktif Adiperkasa, stated, ‘Reebok bukan hanya merek sepatu, tetapi teman setia yang mendukung setiap langkah hidup Anda. Kami hadir untuk menginspirasi konsumen agar terus melangkah maju dengan percaya diri, apa pun tantangannya.’
This campaign serves as both a celebration of Reebok's lasting appeal and as a reminder of its commitment to innovation, with product designs aimed at meeting modern consumer needs without sacrificing the classic values the brand is known for. ‘Sebagai brand yang telah menjadi bagian dari gaya hidup lintas generasi, Reebok terus berinovasi untuk memenuhi kebutuhan konsumen modern tanpa melupakan nilai-nilai klasik yang membuatnya dicintai,’ added Mutis.
At the heart of the campaign lies the innovative range of athletic footwear Reebok is introducing. Highlights include the Floatzig 1 running shoes, which utilize the latest Zig Tech and Floatride Energy Foam technologies to provide users with a lightweight, responsive running experience, making them suitable for both novice and experienced runners.
Winky Wiryawan's representation not only reinforces the campaign's message but also encourages the modern generation to take on life's challenges actively and to celebrate significant life moments. Winky emphasizes this notion, stating, ‘Kehadiran Winky memperkuat pesan bahwa Reebok tidak hanya menjadi pilihan gaya hidup, tetapi juga inspirasi bagi generasi modern untuk terus menghadapi tantangan dan merayakan momen hidup yang berarti.’
The campaign points to Reebok's strategy of remaining connected with younger audiences through relevant marketing efforts. Joshua Prakoso Wibowo, Brand Manager for Reebok, remarked, ‘Melalui kampanye ini, Reebok memperkenalkan Winky Wiryawan sebagai muse dari Reebok Indonesia.’
With its dedication to innovation and timelessness, Reebok continues to inspire consumers to pursue active lifestyles. The launch event at Makassar highlighted not only the brand's market presence but also its commitment to fostering connections with its audience by celebrating every step of their journeys.
Overall, Reebok's 'Waktu Berlalu, Reebok Selalu' campaign is more than just marketing; it's about affirming the brand's dedication to its consumers and its recognition of their active lifestyles.