In a bold move to celebrate National Burger Month, Red Robin has launched a "Bottomless Burger Pass" that allows customers to indulge in gourmet burgers and unlimited sides of fries throughout May 2025. For just $20, burger enthusiasts can secure a black-and-gold card granting them access to this mouthwatering offer every day of the month.
The pass, which went on sale on April 17, 2025, at 11:00 a.m. ET, is available for purchase at RedRobin.com/National-Burger-Month. However, customers are advised to act quickly, as only a limited number of passes are being issued. Each customer is limited to one pass, which can be redeemed for a burger and a bottomless side of fries from May 1 to May 31.
Red Robin's CEO G.J. Hart noted the potential value of the pass could reach up to $682 if utilized every day during the promotional period. "This initiative not only celebrates our love for burgers but also aims to enhance the dining experience for our loyal customers," Hart said.
For those who miss out on the Bottomless Burger Pass, there's still a chance to win free burgers for a year. Red Robin Royalty members can automatically enter to win by purchasing a burger and beverage during May while logged into their account. New members joining the program in May will also be entered into the contest, with a total of 12 winners selected at random.
In addition to the Bottomless Burger Pass, Red Robin is set to unveil a limited-time summer menu starting April 28 at U.S. locations and June 9 in Canada. The new offerings include a Backyard BBQ Pork Burger topped with hickory-smoked pulled pork, Whiskey River BBQ sauce, and crispy onion straws, as well as Peach-Berry Freckled Lemonade and a Peaches & Cream Milkshake.
However, the launch of the Bottomless Burger Pass was not without its hiccups. Shortly after the sale began, customers reported issues accessing the website due to overwhelming demand. Many expressed their frustrations on social media, likening the experience to trying to secure tickets for a major concert.
"I didn’t know the demand for the Red Robin burger pass was the same as a ticket for the Eras Tour," one user quipped, highlighting the unexpected frenzy over the promotion.
Red Robin acknowledged the technical difficulties, stating, "We did everything we could to anticipate interest in the Bottomless Burger Pass, including working with our website partners to prepare the site to handle the influx of traffic, but due to overwhelming excitement, our website crashed. We're working to get this resolved ASAP!" By 10:45 a.m. ET, some users reported successfully securing their passes.
With National Burger Month just around the corner, the Bottomless Burger Pass promises to be a hit among burger lovers. As the weather warms up and barbecue season approaches, many are gearing up to take full advantage of this limited-time offer. Whether it's for a casual meal or a festive gathering, Red Robin's promotion is sure to draw in crowds eager for a taste of their favorite burgers.
As the month of May approaches, Red Robin remains committed to providing its customers with delicious dining experiences. With the excitement surrounding the Bottomless Burger Pass and the introduction of new summer menu items, the burger chain is poised to make a significant impact this season.
In summary, Red Robin's Bottomless Burger Pass offers an enticing opportunity for burger fans to enjoy gourmet meals at an unbeatable price, all while celebrating National Burger Month. The promotion not only highlights the chain's commitment to customer satisfaction but also positions Red Robin as a leader in the competitive fast-casual dining landscape.
