Millions of Chinese are on the move as the 2025 Spring Festival approaches, with travel expected to reach unprecedented levels this year. From January 28 to February 4, the holiday period will see approximately 90 billion people travel across the country, and even internationally, as the Chinese New Year, or Spring Festival, ushers in one of the most significant celebrations of the year.
The Spring Festival is synonymous with family reunions, and the excitement this year is palpable. Major cities across China, such as Beijing, are bracing for one of the most intense travel periods on record. "Early this morning, I couldn't believe how crowded the airport was! Everyone is eager to get to their families," shared one traveler at Beijing Capital International Airport, where the atmosphere buzzed with anticipation.
The remarkable figure of 90 billion total movements signifies more than just numbers—it encapsulates the essence of what the Spring Festival means to millions of families within China. According to the Global Times, this year is expected to experience unprecedented movements of people during the Spring Festival as people travel to their hometowns or venture to popular vacation spots.
To facilitate the massive influx of travelers, airlines and train services are adding extra flights and routes, particularly for domestic travel. Reports indicate more than 11 million domestic air tickets have been booked for the holiday period alone—a staggering increase of 21% from previous years. On the busiest day, expected February 5, pots of 240,000 passengers are projected to take to the skies, creating what many experts describe as logistical marvels.
Internationally, Japan stands out as one of the most favored destinations for many outbound travelers this year, reflecting the increasing popularity of global travel among the Chinese populace. "Tokyo and Osaka remain top choices for Chinese tourists, and hotel bookings have surged as travelers seek both cultural and leisure experiences during this festive period," noted one travel industry analyst.
Accompanying this surge of travel is the recognition of the cultural significance of the Spring Festival itself. Last December, the festival joined UNESCO's list of intangible cultural heritage, cementing its status not just within China but across the world. "Each year, we see more of the global community engaging with the traditions surrounding the Spring Festival. Last year alone, over 2 billion people globally participated in celebrations," the Global Times reported.
While the festive season celebrates traditional customs, it also presents challenges, especially considering the economic fluctuations within China. Amid high travel costs, many families are opting for more economical options. Estimates suggest around 80% of travelers may prefer using personal vehicles to save on expenses compared to often pricier public transport options.
The festive activities are not just confined to China; major cities worldwide, including locations like London, will host substantial celebrations, welcoming crowds from diverse backgrounds eager to partake in the festivities. With parades, fireworks, and cultural performances planned, these celebrations point to the universality of the Spring Festival experience.
Strong family values are at the heart of the Spring Festival. Most people plan their journeys around reuniting with family. One young father, who was seen at the airport with his daughter, expressed his joy: "I haven’t seen my family for over a year! It’s so important to be together during this time, and we’re all excited for home-cooked meals and family gatherings." The emotional and cultural ties reinforce the importance of this time of year, driving the massive travel demand.
Air travel will experience notable peaks, and to alleviate the intensity, regions within China are adapting their services to manage the increased passenger load efficiently. Transport authorities are implementing strategies to streamline services at airports and train stations to accommodate the overwhelming surge of expectant travelers during this period.
Despite the impressive scale of travel, the Spring Festival still promotes values of frugality amid the celebrations. The cautious attitude toward spending is reflected among many who seek budget-friendly methods of travel and accommodations, demonstrating the dual nature of joyful celebration intermingled with prudent decision-making.
The excitement surrounding the Spring Festival mirrors China's rich cultural heritage, marked by family bonds, vibrant celebrations, and, increasingly, globalization. With travel anticipated at historic heights this year, the narrative continues to weave family ties with the adventures of cultural exploration and the joy of reunion, encapsulating the spirit of the festival.
From urban centers to serene rural towns, the Spring Festival unfurls its wings, inviting families homeward and welcoming newcomers to celebrate the heart of Chinese traditions. This celebration is more than just movement—it's about connection, culture, and shared memories.