At the start of 2025, the real estate market around Ho Chi Minh City has experienced surprising growth, particularly noted for the sudden rise in land and apartment transactions. Within this rapidly changing environment, Binh Duong province seems to be the bright spot, drawing the interest of buyers from Ho Chi Minh City and its surrounding areas.
Areas like Hóc Môn district, District 9 (now part of Thu Duc City), and Nhon Trach (Dong Nai) have witnessed intense activity with rising demand for land plots. The apartment sector, meanwhile, is flourishing particularly around Binh Duong, where positive market conditions appear to support sustained demand.
Reports indicate this increase has been buoyed by stabilized interest rates and the gradual increase of apartment prices, prompting buyers to act quickly to seize potential opportunities. A notable example is The Emerald 68 project located on National Highway 13, which launched its third sales phase soon after the Lunar New Year.
The Emerald 68 not only offers competitive prices, typically about half of those found within Thu Duc City but also has the advantage of its strategic location – just 800 meters from the city line of Thu Duc City, and merely 11.5 kilometers from downtown Ho Chi Minh City. This combination is fueling substantial interest from urban dwellers seeking to invest.
Customers are drawn to attractive payment options, including low initial deposits of 10% (about 190 million VND) and structured payments enabling ease of acquisition without extensive financial burden. The potential for future value increase is also appealing; respondents firmly believe the project will appreciate, enhancing investment viability.
Mrs. Nguyễn Bảo Khuê, representative of DKRA Realty, commented on The Emerald 68 project, stating, "All these factors are contributing to the long-term value of the project, both from living and investment angles. It is also one of the few high-end apartment projects appearing at this time near Ho Chi Minh City, geared toward young professionals and high-level managers both here and nearby."
Recent research by DKRA Consulting highlights the market segmentation, showing Ho Chi Minh City and Binh Duong dominate the primary supply, each accounting for 55.1% and 38.8% respectively. Primary sales nearly reached 1,200 units, marking a 6.2% increase compared to the same time last year. Notably, the apartment market sees premium segments taking precedence. Ho Chi Minh City has recorded primary prices soaring to 493 million VND per square meter, contrasting sharply with Binh Duong, where the highest has reached only 68 million VND per square meter.
The affordability of Binh Duong is compelling for buyers from Ho Chi Minh City, especially when the travel distance is minimal. Consequently, the area is enjoying influxes of interest from buyers seeking affordable yet desirable living conditions moved by appealing project features.
Research from Batdongsan.com.vn corroborates the trend showing increasing demand for both land plots and apartments, particularly within Binh Duong, which is leading real estate engagement across southern provinces as early as January 2025. Factors facilitating this include several surrounding industrial parks generating significant residential demand.
The rental market is also thriving, with apartments being predominantly favored followed by private houses and lodgings. Observing these trends, industry experts imply student populations and labor forces traveling from varied backgrounds contribute to maintain steady demand across major cities.
The Vietnam Real Estate Broker Association (VARS) noted the transitions within the apartment segment, indicating these spaces are far from being viewed as liabilities; rather, they are increasingly considered valuable investments thanks to observable appreciation and consumer demand. Market watchers foresee the price trend for apartments continuing upward, particularly for units listed from 50 million VND per square meter and beyond, which are set to continuously lead the market.
With the real estate market shifting, questions arise on whether now is the right time to purchase apartments and what strategies would be advantageous for prospective buyers. Mr. Nguyễn Quốc Anh, Deputy General Director at Batdongsan.com.vn, advises, "For buyers seeking permanent residences, any time to buy could be right, provided they plan their finances carefully and weigh their life comfort factors."
The sentiment is echoed by analysts who caution against short-term speculation. Apartments are regarded as suitable investment options for those wanting either rental income or capital appreciation, as they are popularly priced and accessible for broad participation. The overarching consensus anticipates persistent demand for apartment products, though immediate speculation challenges exist due to liquidity factors still recovering from prior market volatility.
Overall, as the local economy and its housing market continue to evolve, they reflect larger trends influencing real estate dynamics. These developments encapsulate discussions around pricing strategies, buyer confidence, and the continuous evolution of urban living needs, all maintaining the spotlight on areas neighboring Ho Chi Minh City as pivotal real estate hotspots.