Monoprix Qatar, part of Ali Bin Ali Holding, kicked off the much-anticipated Qatar National Product Week with great fanfare on February 23rd. The celebration commenced with a ribbon-cutting ceremony held at the Monoprix store located at Place Vendôme at 1:00 PM, proudly showcasing the commitment of both Monoprix and the Qatar Ministry of Commerce and Industry to promote locally made products.
The opening event attracted distinguished individuals, including Mr. Sébastien Farhat, COO Consumer & Hi-Tech Retail at Ali Bin Ali Holding, and Mr. Chadi Bou Antoun, Country Manager of Monoprix Qatar. Representatives from the Ministry of Commerce and Industry also attended, lending their support to the initiative focused on highlighting Qatari craftsmanship and goods.
All Monoprix stores throughout Qatar have undergone special branding for the event, featuring dedicated displays of Qatari products, adorned with eye-catching danglers and gondolas, along with informative screens to engage customers. This initiative aims to offer shoppers not just variety but also insight about the quality of locally produced items.
Following the ceremonial ribbon-cutting, ministry representatives toured the Place Vendôme store. During their walk through, they expressed their appreciation for Monoprix's branding and product displays, which they found effectively showcased the extensive quality and diversity of goods produced domestically.
Mr. Sébastien Farhat shared his insights on the significance of the event, stating, "Monoprix has a long-standing commitment to supporting local producers and promoting Qatari products. National Product Week provides a wonderful opportunity to highlight these exceptional items. We are dedicated to supporting the local economy and believe in the quality and potential of Qatari businesses." His words resonate with the ethos of the Qatar National Product Week, emphasizing local pride and economic support.
This celebration of Qatari products not only aims to boost local businesses but also to encourage consumers to buy locally. By fostering awareness and enhancing visibility, Monoprix Qatar is playing its part to reinforce the message of supporting homegrown talent and craftsmanship.
Qatar National Product Week is set to be more than just an event; it’s part of a broader movement focused on sustainability and economic independence. By promoting local products, stakeholders are hoping to cultivate a sustainable consumer culture, one which prioritizes local over imported goods
Overall, Monoprix’s initiative, backed by government efforts, highlights the country’s stride toward nurturing its economy through homegrown enterprises. It reflects Qatar’s vision for economic diversification and encourages residents to take part actively.
The presence of government entities at such events indicates the importance of collaborative efforts between the private sector and public authorities aimed at achieving common goals for Qatar's economy.
Through themed weeks such as this, Qatar is paving the way for similar efforts to boost the national sentiment and appreciation for products made within its borders. Local businesses stand to gain significantly from such initiatives, potentially leading to increased sales and recognition both within and beyond Qatar's shores.