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Arts & Culture
03 February 2025

Pushpa 2: The Rule Fizzles Out After OTT Release

Despite record box office success, audience reactions to the OTT version vary significantly across demographics.

The much-anticipated action film ‘Pushpa 2: The Rule’ has officially made its streaming debut on Netflix, stirring up conversations across social media. While initial box office earnings were nothing short of phenomenal, collectors have experienced setbacks since the film’s digital release. Recent box office reports show the film's revenue has dwindled significantly. On day 59, ‘Pushpa 2’ netted just Rs 10 lakhs, bringing its total collections to Rs 1233.60 crore.

Despite its impressive overall haul, the compatibility between cinema and the OTT platform has showcased some discrepancies among viewers, particularly from south Indian audiences. Following its successful run and overwhelming box office numbers, some fans were left wanting more. According to the Sacnilk website, the movie's occupancy rates noted only 12.82 percent across Hindi regions, showcasing the steep decline of viewers after its online release.

For fans who want to re-experience the film, Netflix is offering the reloaded version, which boasts additional scenes and runs for three hours and 44 minutes—a notable extension compared to the original cut. Many fans have discussed how this expanded version has enriched their viewing experience, with audience engagement reportedly increasing since its release, especially with key moments added back to the film.

“Devi Sri Prasad’s music elevates the narrative,” noted ETimes, acknowledging how the soundtracks play integral roles throughout the cinematic experience. Praising Allu Arjun's performance, the review stated, “Allu Arjun ascends to a new echelon of his career with a transcendent performance.” This sentiment encapsulates what many feel about Arjun's portrayal of the red sandalwood smuggler, which combined powerful action sequences with emotional depth.

Rashmika Mandanna also received commendations for her role as Srivalli, likened as the emotional anchor of the film. While viewer reactions were mainly positive, some mixed reviews emerged, particularly from audiences based out of Kerala. Critics highlighted issues with the film’s climactic resolution, which many felt lacked the intensity expected from such a high-energy project.

Further adding to the buzz, the music composition proffered by DSP faced scrutiny before the film’s release. Interestingly, there was initial hesitation from the film’s team about retaining the hit song ‘Peelings’ due to concerns about its impact on flow. DSP shared, “Bunny and Sukku decided to drop Peelings. I urged them to keep the song, as I believed it would create mass hysteria among the audience.” After some back-and-forth, the song was kept, becoming one of the highlights and resonates remarkably well with the audience.

Aside from the highs and lows of audience reactions, lighthearted moments have stemmed from the film’s online streaming event. Viewers reported humorous cases involving the subtitles provided by Netflix. A classic line delivered by Arjun got hilariously misrepresented, leading fans to joke about whether Netflix needs to enrich their language services for the film. Such moments not only entertain but also create community discussions around the film.

Even with the fluctuated reception, ‘Pushpa 2: The Rule’ remains notable for its cinematic achievements, walking hand-in-hand with its predecessor. Both films under the direction of Sukumar have created ripples within the Indian film industry. The potential for future collaborations among the cast sparks excitement for upcoming projects, as the film's star, Allu Arjun, gears up for another role. With reports of him working on the script for Trivikram’s next film, fans are eager to see where his artistic pursuits will take him next.

Overall, ‘Pushpa 2: The Rule’ continues to stir conversations and maintains its relevance within film discussions—comparative successes at the box office, captivating new audiences through OTT, and budding humor. How this film transcends screens, and the legacies left behind remains to be fully seen, but one thing is for sure—the dialogue surrounding ‘Pushpa 2’ will likely endure for several months to come.