The 2025 Rosca de Reyes Festival is set to bring the sweet taste of tradition to Puebla, as the city prepares to celebrate the beloved event with several activities and festivities. At the heart of the celebrations is the monumental rosca de reyes, organized by the Sistema Municipal DIF (SMDIF), which invites locals and visitors to come together on January 5. This year, the rosca is expected to stretch over two kilometers and be made up of more than five thousand pieces, making it one of the grandest displays of this traditional dessert.
According to Rodrigo Leal, responsible for Events and Giras at the SMDIF, the monumental rosca will be installed along Avenida Reforma-Juan de Palafox and Mendoza, starting from calle 3 Sur-Norte to calle 4 Sur-Norte, right near the zócalo of Puebla. The event kicks off at 5:00 PM, but to accommodate the expected crowd—over 20,000 people are anticipated—there will be numerous access points for participants. To manage the influx, road closures will begin at 10:00 AM, affecting major intersections to maintain public safety.
Nearby, the city's residents are also flocking to stores to purchase their own roscas. For several years, retailers like Costco have seen long lines of eager customers waiting to buy this festive bread. This year, similar scenes unfolded at the Costco location in Angelópolis, where shoppers of all ages lined up early. Customers shared images and updates across social media, capturing the excitement and urgency of securing their favorite holiday treat.
Heavy traffic around the Costco store was noted, with drivers experiencing congestion on Avenida Osa Mayor due to the high volume of shoppers heading to the outlet. Fortunately, there were no reports of accidents or incidents, as patrons patiently navigated the sales.
While large chains like Costco remain popular, there has been discussion online about supporting local bakers. Some social media users encouraged others to explore local bakeries instead of supermarkets, emphasizing the importance of supporting local businesses during this festive season.
Further enriching the celebration is the 2025 Feria de la Rosca, celebrating its 14th edition this year. This event promises to be another highlight for fans of the rosca, featuring various cultural and culinary attractions related to the traditional dessert. The festival aims to spotlight the history and significance of the rosca de reyes within the community.
Events surrounding the Rosca de Reyes are significant not just for their indulgent nature but because they symbolize unity and celebration within the community. Families and friends gather to share the rosca, which traditionally includes small figurines representing the biblical story of the Three Kings.
Whether attending the monumental rosca cutting or purchasing from local bakeries, residents and visitors are reminded to partake with joy and camaraderie. The preparations, festivities, and community spirit surrounding the festival highlight Puebla’s vibrant culture and dedication to preserving traditional celebrations.