Primark has unveiled its brand new spring homeware collection, showcasing how Pinterest moodboards come to life, right at the time when homeowners are most eager to freshen up their living spaces. Launched on March 9, 2025, this innovative collection captures the essence of the season’s biggest interior design trends, all at accessible price points.
The collection features items such as whimsical embroidered bow cushions, floral butter dishes, and luxurious speckle-glazed tableware. This initiative marks Primark’s first collaboration with Pinterest, created to address the struggles many face when redecorATING: with 51% citing budget constraints and 22% pointing to lack of inspiration as primary challenges.
"We've seen searches rise for pastel palettes, understated luxury aesthetics, and darling furnishings," explained Heather Clark, head of retail at Pinterest UK, highlighting the influence of user engagement on the new collection. With over 12 million UK users actively engaging with home decor content on Pinterest, the trends reflect true consumer desires.
The spring collection draws upon three major design trends identified through Pinterest data: Cosy Cottage, Minimaluxe, and Dainty Decor.
Trend 1: Cosy Cottage
This trend embodies whimsy and charm, mixing timeless patterns with playful motifs to create rejuvenated and inviting spaces. Inspired by soft pastels, country florals, and the distinctive dash of butter yellow, it’s no surprise this style resonates with the cozy nostalgia often sought after during spring. Pinterest has seen interests surge significantly, with 'cosy cottage bedroom' searches up by 170%. Other notable increases include 'modern cottage living room' at 100% and 'floral' patterns at 40%.
Trend 2: Minimaluxe
Minimaluxe takes on sophistication by emphasizing simplicity through soft textures and neutrals. It’s about achieving understated luxury, creating spaces wherein every item feels thoughtfully curated without excess. Pinterest users have displayed heightened interest as well, with searches for 'earthy color palette' increasing by 120%. Aiming for refined aesthetics, searches for elegant bedroom ideas and luxury living rooms have also seen significant upticks.
Trend 3: Dainty Decor
On the more playful side, Dainty Decor is all about embracing feminine elements through frills, ruffles, and pastel pink tones. This trend emphasizes light-hearted whimsy exemplified by petite florals, hearts, cherries, and iconic bows—a style perfect for refreshing dreamy interiors. With searches for 'whimsical bedrooms' up 130% and 'pink bows' soaring at 160%, the softness and playful vibrancy are evident.
Sinead McDonagh, head of design at Primark, acknowledged the need for inspiration saying, "Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins... isn’t always easy, especially on a budget. That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless." This collaboration with Pinterest now allows users to shop items seamlessly through the platform's Click & Collect service across more than 130 Primark stores throughout Great Britain.
Beyond Primark’s initiatives, spring 2025 is set to rejuvenate interior spaces more widely. Erica Dale, founder of Erica Dale Interior Design, shared her insights on trends within the design community. "These trends are all... open arms to welcome the next season of life and all the people you have been missing during your hibernation," she explained. She emphasizes how spring inspires many to reassess their interior design choices as they emerge from winter habits.
This spring, one significant color trend is the return of sage green and lush shades such as forest and chartreuse, which encapsulate the season's refreshing qualities. Dale noted, "Fresh greens signal the new start and connection to the earth," pushing home decorators to adopt natural accents like warm wood tones and woven rattan textures—elements contributing to biophilic designs.
Accents from nostalgic designs to playful details will be prevalent throughout the season. Dale remarked, "Spring brings with it a bit of playful whimsy," hinting at the increased presence of delightful accents like scalloped fabric edges and quaint bobbin legs on furniture. Light, breezy shades which open up lively palettes should replace the previous winter’s coziness, inviting brighter and warmer inflections to home aesthetics.
With these trends combined, your living environment can reflect what spring embodies: warmth, renewal, and vivacity. Whether shopping at Primark for affordable pieces or exploring new design inspirations, rejuvenation awaits both seasoned decorators and those eager to make small changes.