Paul Marchant, the chief executive of Primark, has resigned with immediate effect following an investigation into allegations regarding his behavior towards a woman. The resignation, announced on March 31, 2025, comes after Associated British Foods (ABF), the fashion retailer's parent company, initiated an inquiry into the incident, which reportedly occurred in a social environment.
According to ABF, the investigation was prompted by a claim brought forward by an individual concerning Marchant's conduct. The company stated that Marchant cooperated fully with the external investigation, acknowledged his "error of judgment," and accepted that his actions fell below the standards expected by ABF.
In a statement, ABF confirmed that Marchant had issued apologies to the individual involved, the ABF board, and his colleagues at Primark. This incident marks a significant moment for the retailer, which operates more than 450 stores worldwide and is known for its affordable clothing and homeware.
George Weston, ABF's chief executive, expressed his disappointment regarding the situation, emphasizing the importance of integrity within the company. "At ABF, we believe that high standards of integrity are essential. Acting responsibly is the only way to build and manage a business over the long term. Colleagues and others must be treated with respect and dignity. Our culture has to be, and is, bigger than any one individual," he stated.
Marchant has been at the helm of Primark since 2009, having taken over from founder Arthur Ryan. Under his leadership, the company has seen significant expansion, particularly in Europe and the United States. Before joining Primark, Marchant served as the chief operating officer at New Look and held various roles at Debenhams, Topman, and River Island.
Following Marchant's resignation, ABF has appointed Eoin Tonge, the company's finance director, as the interim chief executive of Primark. Tonge will work alongside the brand's senior executives and strategic advisory board to ensure a smooth transition. Joana Edwards, ABF's group financial controller, will assume the role of interim finance director.
ABF reiterated its commitment to maintaining a safe, respectful, and inclusive work environment, stating that it would continue to support the individual who brought the allegation to light. This incident highlights the ongoing conversations around workplace conduct and the standards expected from leaders in the corporate world.
The implications of Marchant's departure extend beyond just the leadership of Primark. As a major player in the fast fashion industry, Primark contributes significantly to ABF's overall revenues, which total approximately £20 billion. The retailer's business model, focused on low-cost clothing, has been both praised for its affordability and criticized for its environmental impact.
As the retail landscape continues to evolve, the actions of corporate leaders are under increasing scrutiny. Marchant's resignation serves as a reminder that accountability at the top is crucial in fostering a positive corporate culture.
In summary, Paul Marchant's resignation from Primark underscores the importance of maintaining high ethical standards in business. With Eoin Tonge stepping in as interim chief executive, all eyes will be on how Primark navigates this transition and addresses the challenges ahead in a competitive market.
