Vietnam's tourism and employment are on the cusp of significant transformation as new trends emerge, driven by environmental, health, and technological factors. According to insights compiled from Booking.com's recent survey, the year 2025 is poised to reveal not just shifts in how travel is experienced but also how these changes will ripple throughout the local job market.
The survey highlights nine travel trends expected to gain momentum, indicating how tourists' preferences are changing. Traditional short-term pleasure trips are being overshadowed by travelers' desire for personal growth and well-being, particularly among South Korean travelers, with similar patterns anticipated worldwide.
An alarming concern is the impact of climate change, as summer temperatures rise. The survey revealed substantial intentions among tourists to alter their travel behaviors: 48% of South Korean travelers and 54% globally plan to travel at night to escape the oppressive daytime heat. This nocturnal travel pattern not only aims to provide comfort but aligns with the growing interest among many to enjoy stargazing, with global figures standing at 62% wishing for cosmic experiences during their travels.
Health and wellness travel is another burgeoning sector evidenced by survey findings. Over 49% of South Korean tourists express interest in longevity-oriented trips, reinforcing the movement toward therapeutic travel experiences. Respondents indicate they are more inclined to invest resources not just for temporary relaxation but for long-term health benefits. This shift establishes wellness tourism as not merely beneficial for mental well-being but also advantageous from economic and employment perspectives, as demand for specialized travel services will rise.
Technological advancements are also redefining travel. Nearly 43% of the surveyed groups show eagerness to use Artificial Intelligence (AI) tools for trip planning. This technology not only allows for personalized itineraries but also supports responsible tourism by directing travelers to less crowded destinations, fostering sustainability.
Rethinking familial wealth and experiences, the concept of 'Ski Travel'—using inheritance funds for lifetime travel instead—has emerged. Approximately half of the South Korean respondents were willing to spend their inheritances on travel experiences for their children, rather than leaving behind prescribed assets. This perspective shifts the narrative of inheritance and investing, laying groundwork for multi-generational experiences and value as travel takes on new significance.
Travel trends are not confined to demographics. The male population's enthusiasm for health-centric trips is marked, with 44% of Korean men opting for travel focused on stress relief, exposing employment opportunities for businesses touting such niche travel experiences. Conversely, the adventurous spirit of older generations is surging, with many seeking thrill and novelty over serene, cushy post-retirement lifestyles. Notably, 50% of South Korean baby boomers expressed interest in adventure travel pursuits.
With mental health awareness heightening, the demand for inclusive travel experiences emerges. Survey results indicate 48% of South Korean respondents self-identifying with mental health struggles. The quest for comfort during travel has led to significant interest, as 69% desire quieter accommodations. This implies our tourism infrastructure needs to adapt, leading to new job roles focused on mental health accessibility within travel lounges and accommodations.
Notably, the trend of shopping at vintage or thrift stores during travel is on the rise, with 59% of South Koreans planning such visits, along with substantial numbers worldwide. This consumer behavior reflects broader environmental consciousness and points to how tourism can reshape local retail dynamics. The increased value placed on thrift shopping highlights potential opportunities for local entrepreneurs.
Travel experiences are no longer merely confined to destinations; they begin the moment travelers enter airports. There's growing awareness around the quality of airport facilities, as 70% of South Korean tourists seek introspective amenities such as sleeping pods or spas. This operational shift will undeniably create new employment opportunities within the airline and airport services sectors, prompting facilities to cultivate and improve passenger experiences when they step off the plane.
Vietnam has the opportunity to leverage these trends for considerable growth. By aligning with these new tourist preferences, Vietnamese businesses can adapt their service offerings, potentially leading to job creation across multiple sectors—from wellness and adventure industries to technological solutions for travel. It's imperative for local stakeholders to recognize and embrace these trends comprehensively so they can cultivate growth not only within tourism but also for the future workforce.