Fashion trends are as unpredictable as the Belgian weather. With 2024 still coming to an end, many are curious about what will be fashionable and what will fade away by 2025. According to insights from Stylight, Google's searches, and social media trends, here's what to expect.
After the vibrant hues dominated the winter of 2024, showcasing colors like red, burgundy, eggplant, and brown, these shades are likely to carry over well through 2025. Are you ready to dress head to toe in cherry and chocolate hues?
The Western style, popularized by celebrities like Beyoncé, Bella Hadid, and Pharrell Williams, marked 2024. But searches for cowboy boots have since declined, making them less fashionable than early last year. Therefore, they will be stowed away, awaiting their next revival. Further, searches for leopard print have dropped by 9% recently, indicating this trend may soon be on its way out. On the contrary, camouflage prints are making a discreet but notable return—will they match the popularity of animal motifs from previous seasons?
The often-maligned ‘dad shoes’ are officially retiring (which isn’t much of a loss). Stepping up to take their place are low-top sneakers from popular brands like Adidas, Puma, and Onitsuka Tiger. Expect to see colors like caramel, camel, burgundy, chocolate brown, and black reigning supreme.
2024 was all about wide and baggy jeans, but those days are already numbered! We see jeans shifting back to more fitted styles. The most significant upcoming denim trend? Jeans with cuffs, meaning the hems are turned up. Long denim skirts were the stars of summer and fall 2024, prominently featured across street styles and social media. Thanks partly to the office siren trend, denim is increasingly being swapped out for wool or corduroy—striped or not.
Another shift involves visible lingerie, paving the way for transparency 2.0. This year will shift focus to clothing styles which hint at more but elegantly conceal the essentials. It’s all about adding spice and sexiness to the new year's wardrobe.
On the beauty front, Pinterest has released its trend report titled ‘Pinterest Predicts,’ based on the favorite searches from its 400 million users. This report highlights major trends expected to sweep the beauty world come 2025, pointing to color, femininity, and themes of spirituality and feminine energy.
One of the standout makeup trends is the mermaid aesthetic, which is set to bring vibrant colors to the forefront. For 2025, this aesthetic will get a twist, merging with witches' themes. Notably, there’s been a staggering 695% increase in the search for “dark mermaid makeup.” Out with the ultra-feminine mermaids, and hello to the sea witches, who enchant their looks with holographic shimmering eyeshadows.
Nail art will also carry this enchanting trend forward, showcasing dark colors enhanced with metallic shades. For hair, expect wavy, wet-look styles to become all the rage, perfectly complementing the dark mermaid makeup.
The cherry red shade isn’t going anywhere, either! It had already made waves as one of 2024’s favorites and will carry its popularity forward next year. Searches for “cherry vibe” soared by 325%, and queries for “cherry red” surged by 235%. This shade, undoubtedly seen as timeless and suitable for all skin tones, will continue to revamp lips through pencils, glosses, and matte lipsticks. Interestingly, it can also double as blush or nail color for distinguished, feminine nail art.
Gold is set to become the most precious makeup trend of 2025. Both Gen Z and millennials agree: it’s time to embrace gold! Not only is this rich hue expected to shine, but the entire goddess aesthetic will rise to prominence. The search for “goddess aesthetic” has seen a 170% increase, signaling its anticipated popularity next year. Therefore, awakening the goddess within will be key, with golden and warm tones illuminating eye makeup preferences. Lips will follow suit, featuring shimmery sparkling glosses.
For hair, expect goddess-inspired braids and flowing waves, often adorned with golden hair accessories. With these predictions set to change the fashion and beauty landscapes, keeping up will be key for anyone hoping to stay chic and trendy as we head boldly toward 2025.