On April 29, 2025, the highly anticipated seventh season of Power Couple Brasil premiered on Record TV, hosted for the first time by married couple Felipe Andreoli and Rafa Brites. The show, which has been on a three-year hiatus, features 14 celebrity couples confined in a mansion in Itapecerica da Serra, Greater São Paulo, as they face various challenges in pursuit of a joint prize that accumulates over the season.
During the live debut, the hosts initiated a dynamic of discord that defined the players' rooms and set the stage for a special challenge. Rafa Brites expressed her excitement about working alongside her husband, stating, "I'm very happy to be working with an idol of mine. I've always been a big fan of Felipe. I can't imagine anyone better to be by my side." The couple, who have been together for 15 years and are parents to Rocco, 8, and Leon, 3, aimed to bring authenticity to the show.
As the competition kicked off, the first challenge involved a maze where contestants had to retrieve frames with phrases written by their husbands. The men started with R$ 40,000 to bet on their wives, and participants like Cris and Kadu, as well as Gi and Eros, successfully completed the task, with bets of R$ 16,000 and R$ 25,000 respectively.
However, the evening quickly turned tense when Everton Neguinho criticized Diego Superbi and his girlfriend Giovanna Menezes, accusing them of having "exaggerated ambition" in the game. After Diego and Giovanna won the power room, Neguinho warned them, "It won't last long... both you in the power room and you here inside." This comment sparked a heated exchange, with Giovanna lamenting, "We didn't expect this at this moment in the game; we just met." Diego responded, "They wanted to force it."
Despite the drama among contestants, the new hosting duo of Andreoli and Brites faced scrutiny from viewers. Many took to social media to express disappointment in the hosts' performance, describing them as "as bland as a chayote gelato." Critics noted a lack of energy and chemistry, comparing their debut unfavorably to previous hosts like Gugu Liberato and Adriane Galisteu, who were known for their vibrant and improvisational styles.
"They need something more than just sympathy. Reality shows thrive on tension and charisma in equal measure," a viewer commented, highlighting the challenges the new hosts will face in engaging the audience. While the couple's rapport off-screen is well-documented, the first episode raised questions about their on-screen chemistry.
Rafa and Felipe, eager to make their mark, had shared their hopes for the season in a pre-premiere video, with Andreoli asking fans for patience as they navigate their new roles. "Please have patience with us; we are also new at this," he said, acknowledging the challenges of live television. Brites added that viewers could expect authenticity and spontaneity, promising a genuine glimpse into their lives.
The show’s format includes various dynamics, with challenges for men and women on different days, a couples' challenge on Wednesdays, and live eliminations on Thursdays. Sundays will feature the "Quebra Power" segment, where couples face live confrontations. This season also introduces new segments, including "Márcia Terapia," hosted by Márcia Fu, adding fresh elements to the long-standing reality series.
As the couples settle into the mansion, which boasts themed rooms decorated with fruits and personalized aromas, the competition is set to heat up. The room themes include Kiwi, Cacao, Watermelon, and the luxurious "Suíte Power," which features a large bed and a hot tub. The least performing couple will find themselves in the uncomfortable "Casa da Árvore," or jaca room.
With the first episode behind them, Andreoli and Brites are aware that they must step up to meet the audience's expectations. The initial reactions suggest that while the contestants are ready to bring the drama, the hosts will need to find their footing quickly to keep viewers engaged. As the competition unfolds, fans will be watching closely to see if the new hosts can bring the same excitement and energy that has made Power Couple Brasil a staple of Brazilian reality television.
As the week progresses, viewers will have the opportunity to vote for their favorite couple, with the least voted couple going straight to the "DR" (elimination round) for the following week. This interactive element adds another layer of engagement, keeping the audience invested in the outcomes.
Ultimately, the success of this season will depend on how well Andreoli and Brites can adapt to their roles and connect with both the contestants and the audience. With high stakes and plenty of drama on the horizon, Power Couple Brasil promises to deliver an entertaining season filled with unexpected twists and turns.
