The popular reality show Power Couple Brasil 2025 premiered on April 29, 2025, featuring 14 couples competing for a grand prize accumulated throughout the season. Hosted by the dynamic duo Felipe Andreoli and Rafa Brites, the show is set to entertain viewers daily on Record TV, with the grand finale scheduled for July 10, 2025.
Filmed in Itapecerica da Serra, São Paulo, Power Couple Brasil 2025 promises an engaging format that includes daily challenges and weekly eliminations. Each week is structured to keep the audience on the edge of their seats, with specific tests dedicated to either the women or the men, culminating in a live elimination based on public votes.
On Mondays, the spotlight is on the Women's Test, where husbands bet on their wives’ performance. Tuesdays feature the Men's Test, allowing wives to wager on their husbands. Wednesdays are reserved for the Couple's Test, where the Power Couple is determined, and the first couple to enter the Danger Room (D.R.) is announced. Thursdays are thrilling with live eliminations, while Fridays focus on the aftermath of the eliminations and the couples' interactions. Saturdays showcase the best moments from the previous week's festivities, and Sundays feature special activities involving the eliminated contestants.
This season includes a star-studded lineup of couples, such as the renowned singer Gretchen paired with Esdras Silva, actor Eike Duarte with Natalia Vivacqua, and former Big Brother Brasil contestant Dhomini alongside Adriana Leizer. Other notable couples include Antony and Ana Paula, humorist Eros Prado with Giovanna Prado, and Silvia Catra with André Barcellos, among others.
In related news, Record TV has announced the discontinuation of its streaming service PlayPlus, which will end after seven years of operation. Launched in 2018, PlayPlus aimed to compete with platforms like Netflix by offering exclusive content, including live broadcasts of popular reality shows like Power Couple Brasil and A Fazenda. However, the service struggled to attract a significant subscriber base and faced criticism from users over the years.
The decision to shut down PlayPlus was revealed during the Record Summit event on April 29, where executives discussed the future of the network’s digital offerings. As part of a strategic shift, Record plans to introduce a new platform called Record Plus, which will replace PlayPlus and is expected to launch before September 2025. This new service aims to provide a more modern experience with exclusive content tailored to subscribers.
Record Plus is part of a broader strategy to compete directly with other streaming giants in Brazil, such as Globoplay, BandPlay, and +SBT. The new platform is anticipated to feature a more refined selection of content, catering to the evolving preferences of audiences in the competitive streaming landscape.
As the television industry continues to adapt to changing viewer habits, Record’s shift from PlayPlus to Record Plus reflects a growing trend among broadcasters to leverage their brands in the streaming space. With the upcoming launch of Record Plus, the network is positioning itself to capture a larger share of the streaming market, especially with the highly anticipated premiere of A Fazenda 17, which is expected to attract a large audience.
In summary, Power Couple Brasil 2025 is set to engage fans with its exciting format and celebrity couples, while Record TV takes a bold step into the future by discontinuing PlayPlus to make way for Record Plus. This strategic move aims to enhance the viewing experience for subscribers and ensure that Record remains a competitive player in the evolving media landscape.
