NEW ORLEANS – The excitement surrounding Super Bowl LIX reached its peak over the weekend as fans and celebrities gathered to celebrate the event both before and during the championship game. The Philadelphia Eagles emerged victorious, defeating the Kansas City Chiefs 40-22 at New Orleans' Caesars Superdome, but prior to the kickoff, the city's vibrant atmosphere was electric with star-studded parties and performances.
Among the highlights was Post Malone's concert, performed at The Sugar Mill during Michael Rubin's Fanatics Super Bowl Party. The event, which took place on February 8, 2025, drew attention not only for Malone's dynamic music but for the famed football player Emmitt Smith, who was spotted enjoying the festivities. Videos from the event captured Smith rocking out and raising his drink, embodying the spirited celebration surrounding the Super Bowl.
Post Malone, known for his affinity for the Dallas Cowboys and Bud Light, expressed his enthusiasm about performing leading up to the big day. His collaboration with Bud Light recently led to another Super Bowl commercial, featuring Malone alongside comedian Shane Gillis and NFL legend Peyton Manning. Thrilled about the opportunity, Malone told reporters, “These are really, really, really epic dudes and I’m honored to be able to grace the screen with them.” He also added, “It’s amazing being in a Super Bowl ad with Bud Light for the fourth time, which is crazy.”
The night at the Fanatics Super Bowl Party was marked by brilliant performances from other artists, including Travis Scott and Ciara, showcasing the event's status as one of the most exclusive and desired parties during the Super Bowl. Meek Mill, who also performed, praised Rubin for organizing such monumental gatherings, stating, “He puts on the best parties.”
For fans of the NFL and the music scene alike, the hype surrounding the Super Bowl extends beyond the field. It fuels vibrant pre-game parties featuring performances from today’s top artists. Leading up to the Super Bowl, several notable parties took place, like FanDuel’s Super Bowl Party powered by Spotify on February 7, where artists like DJ Peewee, Megan Thee Stallion, and Blink-182 took the stage. The star-studded attendance included names like Kourtney Kardashian and Gabrielle Union, making it one of the year's high-profile events.
Following the FanDuel event, Sports Illustrated hosted its own party at Mardi Gras World, featuring performances by Diplo and Dom Dolla. The continuous celebrations throughout the week built up the anticipation for the Super Bowl itself, showcasing how the event encapsulates both competitive sports and entertainment.
Highlighting Malone's love for the Cowboys, he has always stayed connected to his favorite team throughout his career. This cultural overlap between sports and music not only resonates with fans but enhances his collaborations, as Bud Light has utilized his star power to connect with young audiences. This partnership culminated with Malone's appearance alongside other celebrities pushing both brands to the forefront during such events.
While Malone's concert was one of the year's standout moments, it was just part of the larger Super Bowl party circuit. Michael Rubin’s invite-only gathering has become renowned for blending business and pleasure, attracting numerous high-profile guests. Rubin remarked, “We want people to meet each other and find great business,” ensuring athletes, entertainers, and influencers all come together.
The shared space at the party allowed some of the biggest names—including Leonardo DiCaprio, Serena Williams, and Megan Thee Stallion—to witness performances of their favorite tracks firsthand. Ciara's set included popular hits from her old hits like, “One, Two Step,” and she even brought out Ludacris for their classic song “Oh,” creating unforgettable moments on stage.
Meanwhile, Travis Scott's powerful performance of “Sicko Mode” brought down the house and led to Malone's closing show. His performance served as the perfect climax to the exhilarating pre-game celebrations. The atmosphere was filled with excitement as fans and celebrities reveled together, setting the tone for the excitement leading up to the main event.
With the NFL’s biggest game taking center stage, the partnerships, friendships, and artistic collaborations between music artists and sports will only continue to grow. From Malone’s multiple appearances and performances to the star-studded parties, this year’s Super Bowl isn't just about the football game; it embodies the enormous cultural significance at the intersection of sports and entertainment.
Every year, it seems the Super Bowl brings together not just athletes and fans, but also musicians and celebrities, creating unforgettable moments for everyone involved. Post Malone and other musical artists exemplify how the festivities surrounding the Super Bowl extend beyond the game itself, transforming it all with music, energy, and camaraderie.