Popeyes and Don Julio have teamed up to deliver an exciting culinary fusion just in time for the Super Bowl with their new limited-time menu, the Popeyes x Tequila Don Julio Championship Lineup. Set to launch on January 31, 2025, this innovative collaboration blends the vibrant Louisiana flavors of Popeyes with the smooth richness of Tequila Don Julio.
At the helm of this unique menu is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich. This inventive creation features a chicken breast fillet marinated in reposado tequila, expertly fried to perfection using Popeyes' signature buttermilk breading. The sandwich is then topped with zesty tequila lime slaw, spicy spread, and a crunchy barrel-cured pickle, all embraced by a sweet and buttery Mexican concha roll.
But that's not all – the Championship Lineup also showcases other tantalizing items. Diners can sample the Reposado Flavored Louisiana Garlic 3-Piece Wings, which come drizzled with a specialty tequila-infused sauce, or quench their thirst with the refreshing Spicy Strawberry Hibiscus Flavored Lemonade Mocktail, boasting vibrant Mexican flavors.
Locations across the United States are slated to participate, but fans should note it's for one day only! On January 31, select Popeyes restaurants will provide this exclusive taste experience at prime locations across New York City, Miami, New Orleans, and the cities of the Super Bowl teams, Philadelphia and Kansas City. Following this preview, the menu will be available at the flagship Popeyes restaurant on Canal Street in New Orleans through February 9, 2025, or until supplies last.
There's good news for fans who can’t make it to the participating locations. From January 29 through February 9, Popeyes is offering exciting deals through UberEats. Customers can take advantage of the buy-one-get-one-free chicken sandwich promotion alongside $5 off on select Tequila Don Julio purchases. This means even those not near the participating cities can still partake in the flavor adventure.
The launch of the Popeyes x Don Julio collaboration highlights the growing food and beverage partnership trend, particularly during significant events such as the Super Bowl. By marrying bold flavors from two well-known brands, they create memorable experiences and culinary adventures for fans across the country.
Social media buzz has already started, with promotional clips featuring DJs, revelers, and glimpses of the limited-edition menu items. These clips showcase the lively atmosphere and synergy between the brands as they celebrate this unique offering. According to Popeyes, this culinary collaboration is aimed not only at delighting customers with exciting flavors but also at revitalizing excitement around one of America’s biggest sporting events.
This year's Super Bowl will kick off on February 9, 2025, at Caesars Superdome, New Orleans, the home turf for Popeyes. It promises to be not just about the game but also about sharing experiences, enjoying great food, and possibly, the tequila-infused goodness of this limited-edition menu.
For those who don’t have access to the limited locations, this promotion is still available online, making it easier for many more fans to join the celebration through their screens. Offering unique culinary experiences, the partnership between Popeyes and Tequila Don Julio embraces the spirit of camaraderie associated with the Super Bowl.
So mark your calendars for January 31 and don’t miss the chance to indulge in these specially crafted menu items which will surely add some zing to your Super Bowl festivities!