Starting June 2, 2025, Popeyes is shaking up the fast-food scene with the launch of its brand-new Chicken Wraps, a bold addition to its menu that promises to bring the chain’s signature Louisiana flavor in a fresh, portable form. Available for a limited time at participating locations nationwide and through the Popeyes app and website, these wraps are priced at an accessible $3.99, offering a tasty and budget-friendly option for customers on the go.
The wraps come in three distinct flavors: Classic, Spicy, and Honey Mustard. Each one features a hand-breaded and battered chicken tender, paired with crisp lettuce, shredded cheese, and crunchy pickles. But what truly sets these wraps apart is the tortilla — a soft, warm shell inspired by Popeyes’ famed biscuit recipe. This unique twist infuses the wraps with a flavor that’s unmistakably Popeyes, as Chef Amy Alarcon, the Vice President of Culinary Innovation at Popeyes, explained. "With our new Chicken Wraps, we've taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way," she said. "We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through."
Alongside the wraps, Popeyes is debuting a refreshing new beverage lineup just in time for summer. Building on the buzz created by their viral Pickle Lemonade earlier this year, the chain is introducing blueberry-infused drinks including Blueberry Lemonade (available chilled or frozen), Blueberry Cane Sweet Tea, and Blueberry Unsweet Tea. These new sippable options are designed to complement the wraps perfectly, offering a sweet and tangy counterpoint to the savory, crunchy chicken.
This launch marks Popeyes’ first foray into the chicken wrap market since McDonald’s famously discontinued their Snack Wraps in 2016, leaving a gap that no major fast-food chain had ventured into—until now. Popeyes, which began as a modest New Orleans joint in 1972, has grown into a global powerhouse with over 4,000 locations worldwide, and this new menu addition is their biggest since the 2019 chicken sandwich craze that sparked a nationwide frenzy.
Why is this launch significant? For one, it revives interest in the chicken wrap category, a convenient, handheld meal option that fits perfectly with today’s fast-paced lifestyles. The wraps are described as "generously sized," making them a satisfying snack or light meal for busy consumers, whether they’re running errands, road-tripping, or juggling back-to-back meetings. Plus, at $3.99 each, they’re an affordable choice for anyone watching their wallet but craving bold flavors.
The timing also sets the stage for a competitive summer in the fast-food chicken wrap market. McDonald’s has been teasing the return of its cult-favorite Snack Wrap, confirmed by U.S. president Joe Erlinger on "Good Morning America" in December 2024. While the exact comeback date remains under wraps, McDonald’s social media dropped a hint on April 15, 2025, with the cryptic post "snack wraps 0x.14.2025," suggesting a return before October. CEO Christopher Kempczinski added in February 2025 that there is "incredible energy" surrounding the Snack Wrap’s anticipated comeback.
Other chains have also experimented with chicken wraps in recent years. Wendy’s introduced a Grilled Chicken Ranch Wrap in March 2023, Taco Bell brought back its Crispy Chicken Taco for a limited run in July 2023, and Burger King launched BK Royal Crispy Wraps in August 2023. However, Popeyes’ entry feels especially noteworthy because of the unique biscuit-flavored tortilla and the brand’s strong identity tied to bold, Louisiana-inspired tastes.
Fans eager to try Popeyes’ new wraps can find them at participating restaurants nationwide starting June 2, 2025. They’re also available for order via the Popeyes app and website, making it easier than ever to grab one on the go. But don’t wait too long—these wraps are here "for a good time, not a long time," according to the chain.
As summer heats up, Popeyes is betting that its Chicken Wraps and blueberry drinks will become the go-to combo for customers craving convenience without compromising on flavor. Whether you’re a longtime Popeyes fan or just looking for a fresh take on fast-food chicken, these wraps deliver the craveable crunch and signature taste the brand is known for, all wrapped up in a warm embrace of biscuit-inspired goodness.
With this launch, Popeyes not only revitalizes a menu category left vacant by others but also sets a new standard for flavorful, portable meals that fit the modern appetite. The coming months will reveal how well these wraps resonate with consumers—and how they stack up against the anticipated return of McDonald’s Snack Wrap. But for now, Popeyes has made a bold move, offering something new and undeniably tasty for fans of chicken everywhere.
