Popeyes and Tequila Don Julio are teaming up to deliver a bold Game Day menu just in time for the Super Bowl. This collaboration aims to fuse famous Louisiana flavors with tequila-inspired twists, creating the perfect pairing for football fans. Set to launch on January 31, 2025, at select locations, the limited-edition lineup includes innovative takes on classic favorites.
The centerpiece is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a chicken breast fillet marinated in reposado tequila, fried to golden perfection within Popeyes' crunchy buttermilk breading, and complemented by tequila lime slaw, spicy spread, and barrel-cured pickles, all sandwiched between soft concha rolls. Complementing this star dish are the Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings, toss these wings with a special tequila-infused sauce for those who enjoy buffalo and garlic flavors.
For those seeking something refreshing, Popeyes is also offering the Spicy Strawberry Hibiscus Flavored Lemonade Mocktail, making it ideal for both the designated drivers and party-goers participating throughout celebrations.
This culinary mashup will debut at select Popeyes locations including Times Square and Madison Square Park, South Miami, Abington (Philadelphia), Lenexa (Kansas City), and the Canal Street flagship location in New Orleans. After January 31, the exclusive items will remain available at the Canal Street location until February 9, 2025, or until supplies last, ensuring fans can grab their favorite bites right up to the Super Bowl.
To celebrate this fusion of flavors, R&B singer Tinashe will perform live at the Popeyes x Tequila Don Julio bash on February 7, 2025, giving fans yet another reason to engage with the collaboration. "It’s two things I’m a fan of coming together," Tinashe expressed, reflecting on the joy of fried chicken and tequila. The energetic performer, who is no stranger to the Super Bowl festivities, added, "The halftime performance is something I always look forward to every year. I’m just so excited to be back and part of the Super Bowl energy. It’s always so much fun."
For those unable to get to the participating locations, Popeyes and Don Julio will also offer promotional deals for their fans. They can redeem buy-one-get-one-free chicken sandwiches available with qualifying orders from January 29 through February 9, 2025, via Uber Eats. A $5 discount for Tequila Don Julio will also be available for purchases made through the service during the same period.
This year’s Super Bowl, which will take place at the Caesars Superdome, features not only the much-anticipated Popeyes and Don Julio collaboration but also hosts various exciting performances during the events surrounding the big game. The matchup this year features the Philadelphia Eagles and the Kansas City Chiefs, two teams vying for victory. Kickoff is set for 6:30 p.m. ET, marking what promises to be another thrilling chapter of football history.
Fans can also look forward to performances of the national anthem by New Orleans' own Jon Batiste, with additional acts including Lauren Daigle and Trombone Shorty singing 'America the Beautiful.' And, of course, the halftime show will be headlined by Grammy-winning rapper Kendrick Lamar, who has touted his once-in-a-generation talent as he prepares for the big day. "Kendrick Lamar is truly a once-in-a-generation artist and performer," remarked Jay-Z, who helped orchestrate the NFL's entertainment strategy. With all this excitement lined up for the Super Bowl, the Popeyes and Don Julio collaboration looks ready to be part of the frenzy, ensuring fans will get to enjoy delicious food and riveting performances as they celebrate the day.