Popeyes, the Official Wing of Watching Football, has joined forces with Tequila Don Julio, the Official Tequila of the Big Game, to create the limited-time Championship Lineup menu just in time for Super Bowl LIX. This unique collaboration aims to blend iconic Louisiana flavors with the distinct notes of Reposado tequila, offering game-day enthusiasts a new way to celebrate.
Launching on January 31, 2025, the Popeyes x Tequila Don Julio menu will have fans lining up to try the exciting new options. The highlight of the menu is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich. This innovative offering features a chicken breast fillet marinated in Don Julio Reposado tequila, fried to crispy perfection using Popeyes’ signature buttermilk breading, and topped with tequila lime slaw, spicy spread, and barrel-cured pickles—all served on a sweet and buttery concha roll, which is a beloved Mexican pastry.
Add to the mix the Louisiana Garlic 3-Piece Wings, glazed with a tequila-infused sauce, and the Spicy Strawberry Hibiscus flavored lemonade mocktail to round out the game-day menu. This special concoction promises to deliver the vibrant flavors of Mexico, closely intertwined with Popeyes' Louisiana culinary roots.
While this mouth-watering menu will only be available at select restaurants, excitement is palpable among fans. Instagram users have already begun buzzing about the collaboration, with one fan exclaiming, “THE COLLAB YOU DIDN’T REALIZE WE NEEDED!! Omggggg.” Another user, _melanynmonroe, eagerly begged for more information: “I need to know what y’all doing, and I need to know now!”
On January 31st, selected venues across New York City—including Times Square and Madison Square Park—Miami’s South Miami location, the flagship Canal Street store in New Orleans, and locations in Philadelphia’s Abington and Kansas City’s Lenexa will offer this exclusive menu. For those residing far from these hotspots, Popeyes is accommodating fans with a buy-one-get-one-free chicken sandwich promotion valid through UberEats from January 29th until February 9th, allowing everyone to partake in the festivities.
The Canal Street flagship restaurant will keep the celebration going until February 9, ensuring local fans can taste the special lineup leading up to and during the Super Bowl weekend, defined as the biggest night for food and drinks.
The partnership is more than just culinary; it serves as a cultural celebration of flavors and rich heritage—from Louisiana’s savory fried chicken to Mexico’s sweet concha rolls and premium tequila. Popeyes invites everyone to indulge responsibly as they toast to the big game with distinctive and delectable offerings.
The Championship Lineup isn’t just about food; it’s about creating unforgettable experiences for fans who gather to watch one of the most thrilling events of the year. Celebrated food, competitive spirit, and innovative partnerships unite to redefine how we enjoy game day.
For continual updates and to celebrate these vibrant collaborations, Popeyes and Don Julio encourage fans to follow their social media channels. Whether you're enjoying the Championship Lineup where it’s available or ordering from UberEats, get ready for Super Bowl LIX with the most flavorful chicken and tequila pairing yet!