Popeyes and Tequila Don Julio have teamed up to launch an exciting new menu just in time for the Super Bowl on February 9, 2025. This partnership, which highlights Popeyes’ Louisiana-style cuisine mixed with the rich flavors of Tequila Don Julio Reposado, promises to offer fans a unique culinary experience.
The limited-edition menu features the Popeyes x Tequila Don Julio Championship Lineup, headlined by the Concha Chicken Sandwich. This mouth-watering sandwich includes a chicken breast fillet marinated in reposado tequila, fried with Popeyes' signature crunch buttermilk breading, and topped with tequila lime slaw and spicy spread— all encased within a sweet, buttery concha roll. Alongside this standout item, customers can also enjoy Louisiana Garlic 3-Piece Wings, reimagined with reposado tequila, and conclude their meal with a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.
The menu debut is set for January 31, 2025. On this day, the items will only be available at select Popeyes locations across major cities, including New York City, Miami, New Orleans, and also the home cities of the Super Bowl contenders—Philadelphia and Kansas City. After this initial preview day, the collaboration will move to the flagship Popeyes restaurant on Canal Street in New Orleans, where it will be available through Super Bowl Sunday, as long as supplies last.
Popeyes and Don Julio’s limited-time menu aligns perfectly with the tradition of brands creating specialty items to capture the excitement surrounding the Super Bowl. “This one-of-a-kind culinary mashup is sure to delight fans,” stated Gabe Hauari from USA TODAY, highlighting the appeal of such innovative partnerships and their ability to resonate with consumers.
For fans who may miss the opportunity to try these special items, there’s good news. These customers can take advantage of promotional offers during the same timeframe. Popeyes will be providing customers with exciting deals on UberEats, including buy-one-get-one-free offers on chicken sandwiches and $5 off Tequila Don Julio purchases. This dual promotion allows both brands to reach wider audiences and create buzz around their collaboration.
This isn’t the first time prominent brands have joined forces for unique dining experiences around the Super Bowl. Last week, General Mills created buzz with its partnership announcing pizza roll-flavored cereal—a nod to the growing trend of snack foods merging with beverages and meals for game day. Similarly, Graeter’s and Skyline Chili collaborated on ice cream, showcasing the playful creativity brewing within the marketplace.
The Popeyes and Don Julio collaboration taps not only on flavor but also on experience. The boldness of tequila flavor, paired with the richness of Louisiana-style cooking, creates what the brands describe as "a flavor profile unlike anything else available today." Culinary fusions like these reflect our changing tastes and interest in food adventures, especially during the highly celebratory atmosphere surrounding events like the Super Bowl.
Fans and foodies alike will undoubtedly flock to participating locations on January 31 to experience Popeyes’ innovative offerings. One question remains: Will this new menu be the go-to game day item for Super Bowl parties this year?
For those who can’t make it to the newly redesigned Popeyes flagship store or any of the select locations initially, this collaboration shows how leading brands create excitement and engagement with their audiences not only through food but also by presenting unique and timely offers. Every bite of the Concha Chicken Sandwich and sip of the mocktail will undoubtedly be complemented by the electric atmosphere of the Super Bowl, celebrated among friends and fellow fans.
Stay tuned as the collaboration is set to launch with fanfare expected to accompany this anticipated Super Bowl season. Whether you’re attending the game or hosting your own watching party, this new menu promises to add layers of flavor and excitement to your experience—and you won’t want to miss it!