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Technology
21 April 2025

Politeness In AI Communication Costs Millions

OpenAI CEO reveals user etiquette impacts computing costs and energy consumption

In a surprising revelation, OpenAI's CEO Sam Altman disclosed that the politeness exhibited by users when interacting with artificial intelligence (AI) systems, such as saying "please" or "thank you," significantly impacts operational costs. According to Altman, this courteous behavior costs the company tens of millions of dollars due to the increased demand on computing resources. This unexpected financial burden raises questions about the balance between user etiquette and the environmental implications of AI technology.

As AI systems like OpenAI's latest model, GPT-4.1, become more sophisticated, the relationship between users and these technologies is evolving. GPT-4.1 is noted for being more powerful and efficient than its predecessor, showcasing advancements in AI capabilities. However, the implications of user interaction, particularly the trend of politeness, are now coming under scrutiny.

Microsoft design manager Curtis Beavers highlighted that etiquette plays a crucial role in shaping the quality of AI responses. He stated, "politeness begets politeness," emphasizing that a user's courteous approach influences the AI's reaction, leading to more professional and accurate responses. This interaction dynamic suggests that the AI is not merely responding to commands but is also tuned to the tone and manner of the user's input.

Research from Microsoft WorkLab supports this notion, revealing that AI systems respond more effectively to polite requests. The findings indicate that when AI detects a courteous tone, it is more likely to deliver high-quality responses, reinforcing the idea that user behavior can enhance the interaction experience.

Interestingly, a survey conducted in the United States at the end of 2024 found that 67% of respondents reported being polite to their AI assistants. Out of these, 55% claimed they did so because it felt like the right thing to do, while 12% admitted they wanted to appease the algorithm in case of a hypothetical robot uprising. This blend of humor and genuine concern reflects a growing awareness of the implications of human-AI interaction.

Despite the lightheartedness surrounding the idea of a robot uprising, experts caution against underestimating the environmental impact of AI technologies. A study by the Washington Post, in collaboration with the University of California, revealed that generating a simple 100-word email using AI consumes 0.14 kilowatt-hours of energy. This amount is equivalent to the energy required to power 14 LED bulbs for one hour. If a user were to send just one email per week over a year, the total energy consumption would reach 7.5 kilowatt-hours.

Furthermore, data centers that support AI technologies are currently responsible for approximately 2% of the world's total electricity consumption. This figure is projected to rise as AI continues to infiltrate daily life. The environmental implications extend beyond energy consumption; the immense water usage for cooling these data centers also raises significant concerns regarding ecological sustainability.

As users increasingly engage with AI systems, the question arises: should we reconsider the need for politeness? While it may seem trivial, the larger picture reveals that every courteous interaction contributes to a growing demand for resources, raising ethical questions about the sustainability of such technologies.

In another significant development, researchers from Letta and the University of California at Berkeley introduced an innovative methodology known as Sleep-Time Compute. This technique aims to enhance the efficiency of large language models (LLMs) by allowing them to analyze context even before receiving a user's query. By utilizing idle time between queries for preliminary processing, Sleep-Time Compute significantly reduces computational demands.

Traditionally, LLMs process both context and queries simultaneously, leading to excessive calculations and delays, especially when the context remains unchanged across multiple questions. The Sleep-Time Compute methodology divides the process into two distinct stages: static context is pre-processed during idle periods, while dynamic context is handled in real-time based on the information gathered in the first step.

Initial tests on specialized benchmarks such as Stateful GSM-Symbolic and Stateful AIME demonstrated impressive results, with accuracy improvements of 13% for GSM-Symbolic and 18% for AIME. More notably, the real-time computing resource requirements were reduced by approximately five times while maintaining a comparable level of performance. This breakthrough suggests that the new method could revolutionize how AI processes information, particularly in scenarios involving numerous related queries.

When applied to models like GPT-4o and GPT-4o-mini, Sleep-Time Compute has shown a clear advantage over traditional methods. It proved especially effective when managing a large number of queries that share common input information, reducing the average cost per query by 2.5 times when processing ten related requests. Researchers noted that the technique is most effective for predictive queries that logically follow from the established context, adding another layer of efficiency to AI interactions.

As AI technology continues to advance, the interplay between user behavior, environmental impact, and computational efficiency will remain a focal point for researchers and developers alike. The challenge lies not only in enhancing AI capabilities but also in ensuring that these advancements do not come at an unsustainable cost to the planet.

In conclusion, as we navigate the complexities of human-AI interaction, it is essential to weigh the benefits of politeness against the environmental implications of our technological choices. The developments in AI efficiency and user engagement raise critical questions about the future of communication with machines and the responsibilities that come with it.