POCO has officially launched its highly anticipated F7 Series, featuring the POCO F7 Ultra and POCO F7 Pro smartphones. Designed to deliver exceptional performance and cutting-edge technology at accessible prices, this new lineup aims to elevate the user experience in both gaming and productivity.
During the announcement, POCO Thailand revealed special promotional pricing for customers who purchase the devices from March 27 to April 9, 2025. The POCO F7 Ultra is available at a special starting price of 20,490 baht, down from the regular price of 21,990 baht. Meanwhile, the POCO F7 Pro starts at 14,490 baht, a reduction from its regular price of 15,990 baht.
Mr. Angus, Head of Product Marketing at POCO Global, stated, “This is the first time POCO has launched an Ultra smartphone, which will elevate power and performance to a new level. By integrating flagship features with an accessible price point, the introduction of the POCO F7 Ultra and POCO F7 Pro marks a significant step in our commitment to continuously enhance the user experience, allowing users to maximize their potential in work, play, and creativity.”
The POCO F7 Ultra is powered by the Snapdragon 8 Elite processor, Qualcomm's most advanced flagship chipset, built on a 3nm manufacturing process by TSMC. This chipset boosts CPU performance by 45% and GPU performance by 44%, while significantly reducing power consumption by 52% for the CPU and 46% for the GPU. Impressively, the POCO F7 Ultra has achieved an AnTuTu score of 2,843,461, ensuring rapid performance for gaming and multitasking.
Additionally, the device features the VisionBoost D7 graphics chip, designed to enhance visual effects, enabling gaming at 120FPS, 2K Super Resolution, and Game HDR for richer contrasts. The hardware is complemented by Xiaomi's HyperOS 2, which incorporates HyperCore, HyperConnect, and HyperAI technologies to optimize system fluency.
Thanks to WildBoost Optimization 4.0, the gaming experience is further enhanced by harmonizing the Snapdragon 8 Elite processor and VisionBoost D7 chip, allowing for exceptionally smooth gameplay even in high-performance titles like Genshin Impact.
The POCO F7 Pro, on the other hand, utilizes the Snapdragon 8 Gen 3 chipset, striking an ideal balance between speed and efficiency while also running Xiaomi HyperOS 2. This model supports WildBoost Optimization 4.0, facilitating smooth gameplay with a maximum smart frame rate of 120FPS, and 90FPS in Genshin Impact.
Both models incorporate advanced LiquidCool 4.0 technology, featuring a 3D IceLoop cooling system that effectively reduces the SoC temperature by up to 3°C. This ensures users can engage in gaming, video editing, and multitasking for longer periods without performance degradation.
Battery life is another highlight of the POCO F7 Series. The POCO F7 Ultra boasts a robust 5,300mAh battery with 120W HyperCharge technology, allowing it to reach a full charge in just 34 minutes. It also supports 50W wireless charging. The POCO F7 Pro is equipped with a 6,000mAh battery and supports 90W HyperCharge, ensuring long-lasting usage.
Both smartphones come with next-generation charging technology that enhances battery performance, utilizing the POCO Surge P3 charging chip and POCO Surge G1 battery chip to optimize charging speed and efficiency. Remarkably, even after 1,600 charge cycles, the battery retains over 80% of its original capacity.
In terms of camera capabilities, the POCO F7 Ultra features a sophisticated camera system, including a 50MP main camera with the Light Fusion 800 sensor, HDR capabilities, a flagship telephoto lens, and ultra-wide lenses with high resolution. This setup allows for stunning photography in various lighting conditions.
The main camera's versatility is enhanced by a classic focus range, enabling candid shots at 35mm, classic portraits at 48mm, and macro photography at 10cm. The telephoto lens offers 2.5x optical zoom and 5x in-sensor zoom for capturing distant subjects with clarity. The ultra-wide camera, with a 120-degree field of view, makes capturing expansive landscapes effortless.
Meanwhile, the POCO F7 Pro also features a 50MP main camera and an 8MP ultra-wide lens, equipped with the POCO AISP platform for enhanced photography. This model also includes features such as Dynamic Shots and various AI capabilities to help users create stunning images and videos.
The display technology in both models is designed for optimal viewing experiences, with edge-to-edge displays that reach brightness levels of 3200nits and HBM 1800nits. Both devices utilize Circular Polarization technology and high PWM dimming to reduce eye strain, making them suitable for extended use.
The POCO F7 Series is not only about performance; it also boasts a premium design. The POCO F7 Ultra features POCO Shield Glass for superior screen protection, while the F7 Pro uses Corning Gorilla Glass 7i. Both models have an IP68 rating, ensuring they are resistant to dust and water.
Connectivity is enhanced with the Surge T1S tuner chip, which improves cellular, Wi-Fi, and Bluetooth performance. The devices also feature dual stereo speakers and AI Super Cinema technology for an immersive entertainment experience.
In terms of availability, the POCO F7 Ultra comes in two colors, Black and Yellow, and is available for purchase online through mi.com, Lazada, Shopee, and TikTok Shop. Customers who buy the POCO F7 Ultra during the promotional period can purchase the 16GB + 512GB model for a special price of 22,490 baht and the 12GB + 256GB model for 20,490 baht. Additionally, customers purchasing from mi.com will receive a free Watch 5 Active worth 1,290 baht.
The POCO F7 Pro is offered in three colors: Black, Silver, and Blue, with the 12GB + 512GB model priced at 16,490 baht and the 12GB + 256GB model at 14,490 baht. Buyers from mi.com will receive a free Smart Band 9 Active valued at 899 baht.
