On March 28, 2025, POCO officially launched its highly anticipated flagship smartphone series, the POCO F7, which includes the POCO F7 Pro and the POCO F7 Ultra. These new devices come equipped with advanced features, including IP68 dust and moisture protection, making them robust options for tech enthusiasts.
The POCO F7 series is powered by the latest Xiaomi HyperOS 2 operating system, which enhances user experience with its support for artificial intelligence capabilities, including the pre-installed generative AI chatbot, Google Gemini. This integration marks a significant leap in smartphone technology, allowing users to leverage AI for various tasks.
The POCO F7 Pro is positioned as a sub-flagship model, utilizing the Snapdragon 8 Gen 3 processor, complemented by 12 GB of RAM. Users can choose between two storage options: 256 GB and 512 GB. The device features a stunning 6.67-inch 2K Flow AMOLED display with a refresh rate of 120 Hz and a peak brightness of 3200 nits, ensuring vibrant visuals and smooth performance.
Photography enthusiasts will appreciate the POCO F7 Pro's camera system, which includes a 50-megapixel main camera with optical stabilization and an 8-megapixel ultra-wide-angle lens. The front camera, featuring a 20-megapixel sensor, is strategically placed in a round cutout of the screen, providing an immersive experience for selfies and video calls.
Powering the POCO F7 Pro is a substantial 6000 mAh battery, supporting 90 W wired charging, allowing users to quickly recharge their devices. The smartphone's dimensions are 160.26 x 74.95 x 8.12 mm, and it weighs 206 grams, making it a portable yet powerful device. In Ukraine, the POCO F7 Pro is available in black, silver, and blue, with prices starting at 22,999 UAH for the 12 GB RAM and 256 GB storage version, and 24,999 UAH for the 12 GB RAM and 512 GB variant.
On the other hand, the POCO F7 Ultra takes performance a notch higher with the Snapdragon 8 Elite mobile platform. It offers options for 12 GB and 16 GB of RAM, along with 256 GB and 512 GB of built-in storage. Its camera system mirrors that of the F7 Pro, featuring a 50-megapixel main sensor, a 50-megapixel telephoto lens with a 60 mm equivalent focal length, and a 32-megapixel ultra-wide-angle module.
Moreover, the POCO F7 Ultra is equipped with a slightly smaller 5300 mAh battery, but it compensates with faster charging capabilities, supporting 120 W wired and 50 W wireless charging. This model is designed for users who demand top-tier performance and cutting-edge technology.
The launch of the POCO F7 series comes at a time when competition in the smartphone market is fierce. The devices have already made their way to the Russian market, with the POCO F7 Ultra priced starting from 76,990 rubles for the 12/256 GB variant and 84,990 rubles for the 16/512 GB version. The POCO F7 Pro is priced starting from 55,990 rubles for the 12/256 GB model and 59,990 rubles for the 12/512 GB configuration.
This week also saw the unveiling of the realme 14 5G, an affordable smartphone featuring the Snapdragon 6 Gen 4 processor, IP69 water protection, and a 6000 mAh battery. As technology continues to evolve, companies like POCO and realme are pushing boundaries to deliver innovative solutions to consumers.
In addition to the hardware advancements, the POCO F7 series incorporates a range of connectivity features, including Wi-Fi 7, Bluetooth 5.4, NFC, GPS, GLONASS, Beidou, Galileo, QZSS, and NAVIC, ensuring users stay connected in any environment.
With the launch of the POCO F7 series, POCO aims to solidify its position as a leader in the smartphone market, offering devices that combine cutting-edge technology with competitive pricing. As consumers increasingly look for powerful yet affordable smartphones, the POCO F7 series is poised to meet those demands.
In summary, the POCO F7 series represents a significant step forward in smartphone technology, combining advanced features with user-friendly interfaces. Whether users opt for the F7 Pro or the F7 Ultra, they can expect a device that delivers on performance, design, and functionality. As the smartphone landscape continues to evolve, POCO is ready to lead the charge into a new era of mobile technology.
