On March 24, 2025, Player, Poland's largest local streaming service, significantly expanded its channel offerings by adding two of the country's most popular linear channels, Polsat and TV4, to its platform. This addition marks a major milestone, ensuring that Player now provides access to all significant terrestrial channels in Poland, including TVN, Polsat, Czwórka, TV Puls, TVP1, TVP2, and TVP3, thereby enhancing the viewing options for users.
With Polsat and Czwórka available to viewers in high-definition (HD) quality that meets the standards of the "MUX 2" terrestrial television standard, Player is catering to the demands of modern audiences. The service, which now boasts 92 channels, also includes a diverse array of 20 FAST channels, expanding its content library considerably.
"Włączenie kanałów Polsat i Czwórka do naszej oferty to kolejny krok w strategii rozwoju Playera, którą konsekwentnie realizujemy. Nasi użytkownicy zyskują bezprecedensowy dostęp do wszystkich największych kanałów liniowych w Polsce w jednym miejscu. To nie tylko poszerzenie naszego portfolio, ale przede wszystkim realna korzyść dla widzów, którzy w Playerze znajdą kompletny ekosystem telewizyjny, obejmujący 92 kanały. Oferujemy bogatą bibliotekę treści, łącząc content na żądanie z kanałami telewizyjnymi", said Maciej Gozdowski, Group Vice President Streaming at TVN Warner Bros. Discovery. This statement emphasizes the strategic importance of these additions to Player's offerings.
In addition to Polsat and TV4, viewers will continue to enjoy shows from other established networks such as TVP1, TVP2, and their regional versions, TVN, TVN7, and TTV. As a testament to its competitive edge, Player remains committed to delivering a robust library of content that combines live TV and on-demand options in a user-friendly interface.
The newly added channels are part of a larger commitment by Player to deliver a complete ecosystem of television, meeting diverse viewer interests. Each channel can be accessed live without the need for a subscription, simply through user login, allowing audiences immediate access to their favorite programming.
Polsat, which has been operational since 1992, is a cornerstone of Polish television, offering a wide range of entertainment, news, sports, and film programming that has kept viewers engaged for decades. Similarly, TV4 provides popular series and entertainment shows that attract a broad audience. With this inclusion, Player now effectively consolidates all must-carry channels in one platform, adhering to regulations that mandate their accessibility.
The move aligns with industry rules such as the must carry, must offer regulation which ensures these critical channels are accessible across all registered streaming services in Poland. Player's success in integrating these channels positions it strongly in the rapidly evolving streaming landscape.
As the competitive environment continues to shift, Player must keep innovating and adapting to viewer needs. The 400,000 złoty fine suggested by the head of KRRiT for non-compliance with broadcasting regulations underlines the importance of adhering to rules within the sector. Companies that fail to comply risk financial penalties and losing viewer trust.
Through its expanded lineup, Player is not only enhancing its channel offerings but actively redefining what viewers expect from streaming services, ensuring it remains at the forefront of technological advancement in the industry. This user-centric approach reinforces Player’s dedication to providing an extensive range of content that appeals directly to contemporary audiences’ preferences.
Overall, the integration of Polsat and TV4 into Player's offerings not only enriches the available television options for users but strategically positions Player as a holistic entertainment platform catering to all facets of modern viewing habits. Emphasizing both linear and on-demand video content, Player aims to meet the medial consumption trends that shape how audiences connect with entertainment in today’s digital age.
