On April 29, 2025, Pinterest unveiled its Annual Wedding Trends Report, an insightful overview that highlights the evolving landscape of weddings as driven by the preferences of a new generation. With over 3.8 billion wedding-related searches conducted annually on the platform, Pinterest has become a pivotal resource for couples planning their nuptials. The report showcases a vibrant shift from minimalism to colorful modern aesthetics, reflecting the tastes of Gen Z, who are increasingly making their mark on the wedding scene.
This year marks a significant departure from traditional wedding themes, with Pinterest also announcing its "Wedding Week," a dedicated event featuring over 150 boards filled with inspiration, products, and services from more than 50 merchants, including the Australian fashion retailer Petal & Pup. This initiative aims to provide couples with a comprehensive resource for planning their big day.
One of the most striking trends emerging from the report is the rise of brown as a dominant color for weddings in 2025. Searches for "chocolate brown wedding" have skyrocketed by 451%, while the "mocha wedding theme" has seen a staggering increase of 551%. Couples are gravitating towards rich chocolate tones and earthy palettes, creating a cozy yet elegant atmosphere that evokes warmth and sophistication. The shift to these hues signifies a broader trend towards embracing natural elements and comfort in wedding decor.
Beyond color, Gen Z is also propelling a surge in registry office weddings, with searches for related terms like "registry office wedding dress ideas" and "civil ceremony photography" seeing impressive growth. This trend reflects a desire for more intimate and personalized celebrations, as young couples turn registry office ceremonies into chic and aesthetically pleasing events. The increase in searches for terms such as "registry office elopement" by 190% indicates a shift in how weddings are perceived, focusing on simplicity and elegance rather than extravagance.
When it comes to makeup, the report highlights a move towards natural beauty. Searches for "no make-up bridal look" and "natural glowy wedding make-up" are on the rise, suggesting that brides are increasingly looking to enhance their natural features rather than mask them. This ethereal aesthetic is complemented by hairstyles that incorporate floral elements and natural textures, with bold nail art adding a whimsical touch to the overall look.
Additionally, vintage ring silhouettes and colored stones are making a comeback. Gen Z couples are embracing maximalism with unique and precious stones that resonate with their personal style. Searches for vintage wedding rings from the 1920s have surged by 1458%, while interest in non-traditional shapes and mixed-metal rings is also gaining traction. This year, couples are opting for rings with colorful facets, such as pink and chocolate-brown diamonds, which reflect their individuality.
Floral arrangements are also set to take center stage in weddings this year, with surreal florals like calla lilies and dahlias trending among Pinterest users. The report notes an increase in searches for "paper flower bouquets" by an astonishing 1637%, indicating a growing interest in unique and creative floral designs. This trend aligns with the broader movement towards personalized and visually stunning decor that enhances the overall wedding experience.
As for wedding attire, the resurgence of 1990s styles is evident, with searches for "1990s wedding dress" increasing by 138%. Brides are inspired by vintage Vera Wang pieces, while grooms are opting for statement suits in colors like burgundy and forest green. This departure from traditional white dresses and black tuxedos showcases a willingness to experiment with bold colors and styles, making weddings a true reflection of the couple's personality.
Wedding photography is undergoing a transformation as well, with a notable shift towards editorial and documentary styles. Searches for "film wedding photos" have increased by a remarkable 2258%, as couples seek to capture authentic moments in a way that feels both artistic and personal. This trend reflects a desire to move away from stiff, posed photographs towards more candid and genuine representations of their special day.
Looking beyond the wedding itself, couples are increasingly choosing coastal destinations in Africa for their honeymoons. Searches for locations like Cape Town and the Seychelles have seen significant increases, driven by a desire for adventure and luxury in stunning natural settings. Pinterest users are also exploring tropical destinations such as Bali and Costa Rica, with searches for "tropical wedding color palette" rising by 145%. These picturesque locations offer a perfect backdrop for couples looking to create unforgettable memories.
In summary, Pinterest's Annual Wedding Trends Report for 2025 reveals a dynamic shift in how weddings are planned and celebrated. With Gen Z leading the charge towards colorful, personalized, and meaningful ceremonies, the trends reflect a broader cultural movement towards authenticity and individuality. As couples embrace new ideas and break away from traditional norms, the landscape of weddings is set to become more vibrant and diverse than ever before.
