As summer 2025 unfolds, Pinterest and fashion insiders alike are spotlighting a fascinating blend of trends that reflect a collective yearning for simplicity, nostalgia, and a touch of nature. According to a detailed summer trend report released by Pinterest and reported by AOL Staff on June 4, 2025, users are increasingly seeking ways to unplug and reconnect with the natural world, while also embracing vintage aesthetics and hands-on creativity.
The phenomenon dubbed a "digital detox" is particularly striking given Pinterest’s very nature as a digital platform. Searches for digital detox ideas surged by 72 percent, with digital detox vision boards soaring even higher at a 273 percent increase. This paradox highlights a growing desire among users to step away from their screens and indulge in more analog experiences. Nature bathing, a practice centered on immersing oneself in natural surroundings to boost mental well-being, has gained traction, especially among Gen Z users, with searches for relaxing in nature climbing 32 percent. This trend dovetails with an uptick in interest for hiking and mountain vistas, as well as book club retreat ideas, which jumped 265 percent, signaling a craving for serene, unplugged social experiences.
Home décor trends for the season echo this back-to-nature impulse. The report reveals a strong leaning toward rustic farmhouse aesthetics and cottage-style interiors that evoke cozy rural living. Searches for "farm cottage aesthetic" skyrocketed by an astounding 911 percent, while interest in thrifted home décor—embraced notably by Gen Z consumers—rose 488 percent. This preference for secondhand and vintage pieces not only satisfies a desire for uniqueness but also aligns with sustainable practices, reflecting a broader cultural shift.
Adding to the rustic charm, the "Martha Stewart aesthetic" is enjoying a remarkable resurgence. Pinterest users are flocking to ideas inspired by Martha Stewart’s signature lifestyle, with a staggering 2,889 percent increase in searches related to her aesthetic. This includes garden-to-table cooking, flower gardens, and fresh summer recipes. The platform also credits Martha Stewart with fueling a growing fascination with detox drinks; searches for "best fresh juice recipes" rose by 82 percent, and "green juices for gut health" climbed an impressive 316 percent. The influence extends to popular searches for farmhouse chic styles and garden parties, underscoring a collective embrace of wholesome, homegrown living.
Hands-on summer activities are also trending, with users seeking creative outlets that complement the digital detox mindset. Searches for "cute summer crafts" increased by 106 percent, while "book club crafts" soared 558 percent. Invitations for book clubs have become more popular too, with a 173 percent rise in searches. These trends suggest a revival of tactile, communal experiences that foster connection beyond the virtual world.
Fashion-wise, nostalgia is a powerful current running through summer 2025. Gen Z is reviving the early 2000s boho aesthetic with enthusiasm, driving up searches for "boho chic summer outfits" by 1,071 percent. Crochet pieces, such as micro shorts and mini dresses, are especially in vogue, with searches for "crochet short dresses" and "crochet micro shorts" jumping 2,030 percent and 1,393 percent respectively. Alongside this, the summer 2015 aesthetic is making a comeback, featuring low-rise shorts, skorts, and lip gloss keychains. Color-wise, green is predicted to dominate, with searches for "green 2000s aesthetic" and "green jeans outfit for women" increasing by 693 percent and 1,627 percent respectively.
Beauty trends are following suit with a mix of cosmic inspiration and cool tones. Astrology-inspired makeup looks are on the rise, with each zodiac sign influencing distinct styles—fiery hues for Aries, calming shades for Cancer, and more. Searches for "Aries makeup aesthetic" increased by 1,454 percent, while "Virgo makeup" climbed 2,006 percent. Complementing this, summer nail art trends embrace tropical fruits, hibiscus blossoms, and Italian summer motifs. The popularity of "baby blue cat eye nails" surged by 909 percent, demonstrating a clear preference for cool-toned, playful designs.
In the realm of accessories, Elle.com reported on June 4, 2025, that summer 2025 bag trends are as eclectic and expressive as the season’s broader themes. Canvas bags paired with leather accents are a standout, combining practicality with a touch of luxury. Another notable trend is the rise of vanity bags, or nécessaires, which offer a chic, compact way to carry essentials securely, despite their less accessible wraparound zippers.
Hardware embellishments such as studs and grommets are taking center stage, injecting personality and edge into summer bags. Netting and mesh bags, reminiscent of fisherman’s or market totes, are also popular, though lined versions are preferred to avoid losing small items. Perhaps most surprising is the summer embrace of suede, a material traditionally reserved for cooler months. This unexpected choice may be tied to the ongoing boho-grunge renaissance, signaling a willingness to mix textures and defy seasonal norms.
Interestingly, Pinterest’s own midyear trends report, as noted by Social Media Today, reinforces these findings and expands on them. The platform highlights a "rural renaissance," with increased searches for farmhouse cottages, thrifted décor, and rustic retreats. This aligns perfectly with the digital detox and nature-centric getaway trends. Moreover, Pinterest has partnered with Joss & Main to bring these summer trends to life through shoppable content and curated dinner party series, providing users with tangible ways to engage with these aesthetics.
As Pinterest continues to evolve its AI advertising tools, marketers and creators can adapt their content to fit these emerging styles and moods, ensuring that the digital experience remains relevant even as users seek to unplug and reconnect with the physical world.
All told, summer 2025 is shaping up to be a season of balance—between digital and analog, nostalgia and innovation, urban style and rural charm. Whether it’s through rustic home décor, hands-on crafts, astrology-inspired beauty, or the perfect canvas-and-leather bag, consumers are crafting a summer that feels both grounded and inspired.
