Pinq Polka, the intimate hygiene brand, is setting ambitious revenue targets following its recent feature on Shark Tank India. The company aims for extraordinary growth of 300% for the upcoming fiscal year, aspiring to reach ₹35 crore, compared to ₹12 crore this year. This rapid expansion is propelled by aggressive brand marketing, broadening product ranges, and leveraging digital channels effectively, including quick commerce and top online marketplaces.
"From hearing Vineeta’s ‘Ooh, amazing!’ to Anupam’s heartfelt ‘Salaam aapko’ for our persistence, Shark Tank was a game-changer. It reaffirmed our vision and is helping us normalize conversations around hygiene and lifestyle," remarked Manveen Sharma, one of Pinq Polka's founders, reflecting on the influential experience the brand had on the popular reality show.
The company's strategy includes launching exclusive collections aimed at Gen Z consumers and enhancing their online presence through platforms like Amazon and Nykaa. International expansion via Amazon is also on the horizon. To streamline operations, Pinq Polka employs automated inventory management, ensuring personalized interactions with customers. The founders have been directly engaged with customers, fostering trust and valuable feedback for continuous product enhancement.
Currently, the brand's sales distribution shows 30% coming from direct-to-consumer (D2C) channels, another 30% from online marketplaces, and 40% from quick commerce. Plans are underway for offline expansion, marking Pinq Polka's first physical presence at Broadway, which supports D2C brands. The company also intends to create experiential pop-up shows to connect with Gen Z, who favor interactive shopping experiences.
Pinq Polka’s recent growth can also be attributed to their effective marketing tactics, such as leveraging influencer partnerships and creating engaging educational content on social media. Customer retention strategies include AI-driven personalized communication and the establishment of a dedicated customer excellence team.
Since the brand's significant appearance on Shark Tank India, it has experienced remarkable success, boasting substantial customer reach and engagement across digital platforms. The co-founders proudly announced during their pitch, embracing empowering slogans like “Bra ki kar deni hai chutti” and “Ab jo pehenna hai, bindaas pehno,” signaling their mission to liberate women from restrictive garments.
The Shark Tank exposure has catapulted Pinq Polka to prominence, with impressive projected growth of 500% by the end of the month. Manveen’s powerful assertion, "Azadi 2.0," captures Pinq Polka’s mission to transform women’s personal care and hygiene, promoting comfort with products like nipple covers and innovative breast tape intended to replace traditional bras.
According to co-founder Mandeep, the brand has witnessed over 2,500% growth in website traffic since the episode aired, translating to significant consumer interest. "We have always emphasized the importance of self-care, and the validation from the judges has been incredibly meaningful for us," stated Manveen, highlighting the brand’s commitment to connecting authentically with its audience.
The founders expressed gratitude for the Shark Tank experience, with Mandeep noting, “Our experience was truly enriching, a once-in-a-lifetime opportunity,” emphasizing the insightful feedback provided by the show's judges, particularly Anupam and Kunal. He highlighted how applying the feedback helped the brand transition from being EBITDA negative to positive.
Looking forward, Pinq Polka anticipates closing the fiscal year 2025-26 with projected revenues between ₹35 to ₹40 crore. The brand is currently seeking additional funding to bolster its expansion, which will be directed toward working capital and enhanced marketing initiatives. Pinq Polka remains dedicated to delivering high-quality self-care products, reinforcing its mission to meaningfully improve women’s lives.
With innovation at its core and customer-centric values leading the way, Pinq Polka is poised not just for growth but also to make a significant impact on the market, empowering consumers to lead healthier, more fulfilling lives.