Phu Yen is making waves at the Vietnam International Travel Fair (VITM) in Hanoi, showcasing its unique culture and culinary delights to attract tourists in 2025. The event, which runs from April 10 to April 13, 2025, at the ICE Hanoi International Exhibition Center, is a key platform for promoting tourism in Vietnam.
Nguyen Le Vu, the Deputy Director of the Department of Culture, Sports and Tourism of Phu Yen, expressed the province's commitment to highlighting its cultural heritage and the famous Phu Yen tuna. "We aim to create a vibrant image of Phu Yen, a peaceful land with rich folk culture, various festivals, and delicious cuisine, inviting both domestic and international tourists to experience our offerings," he stated.
Phu Yen, located in Central Vietnam and known for being the first place to greet the sunrise on the mainland, boasts stunning landscapes and a deep historical background. The province has recently seen significant progress in its tourism sector, with a growing variety of high-quality tourism products. The area, often referred to as the "Land of Yellow Flowers and Green Grass," has gained recognition among travelers.
At the VITM, Phu Yen is not just promoting its famous tuna but also its picturesque landmarks, including Ganh Da Dia, Mang Lang Church, Mui Dien, Thap Nghinh Phong, and Thap Nhan. These sites are part of the province's rich cultural identity and are integral to its tourism appeal.
Phu Yen's tuna is renowned both nationally and internationally, with over 101 delicious dishes that can be prepared from it, including sashimi, tuna eye soup with medicinal herbs, hotpot, salads, and grilled dishes. Each dish offers a unique culinary experience that is hard to forget. The province hopes to spread the message of its cultural richness and culinary excellence through various promotional activities at the fair.
Meanwhile, the Hai Phong Department of Culture, Sports and Tourism is also making its presence felt at the VITM. On April 10, 2025, they launched their promotional campaign aimed at showcasing the unique tourism products of Hai Phong to both domestic and international audiences.
The VITM is recognized as the leading tourism event in Vietnam, organized annually by the Vietnam Tourism Association (VISTA) under the guidance of the Ministry of Culture, Sports and Tourism. This year, the fair's theme, "Developing Green Destinations, Raising the Level of Vietnamese Tourism," emphasizes the importance of sustainable tourism practices.
Hai Phong is participating with a 54m² booth that features a variety of tourism products and attractive promotional offers to draw in visitors. Tourists can enjoy a 20% discount on room rates at Nikko and Sunflower hotels, as well as a 20% discount for a two-day, one-night cruise on Lan Ha Bay with Lyra Cruise. Additionally, a 20% discount is offered for day tours of Lan Ha Bay by Cat Ba Panorama Co., Ltd.
For those seeking a more budget-friendly option, a Flamingo Cat Ba experience combo is available starting at just 99,000 VND per person. Furthermore, membership cards for Flamingo Wellness Holiday are being offered with discounts of up to 55%. A resort package at Dragon Resort Do Son is priced at 1,100,000 VND per person, which includes one night’s stay and one complimentary meal.
Visitors to the Hai Phong Tourism booth can also take advantage of discounts ranging from 500,000 VND to 3,000,000 VND when booking tours directly at the booth. Each day, attendees have the chance to win exciting prizes, including a free stay voucher at the five-star Pullman Hai Phong hotel, a day tour of Lan Ha Bay, Cat Hai – Phu Long cable car tickets, and various souvenirs.
In addition to these offers, the Hai Phong Department of Culture, Sports and Tourism is hosting an artistic performance program at the main stage of the fair, further promoting the city’s tourism potential. Through these promotional activities, Hai Phong aims to attract more domestic and international tourists, enhancing its profile as a vibrant tourist destination.
The VITM serves not only as a showcase for various destinations but also as a platform for tourism businesses in Hai Phong to seek collaboration opportunities and stay updated on new products and services. This event facilitates connections with partners both domestically and internationally, allowing businesses to adapt to evolving tourism trends.
As both Phu Yen and Hai Phong actively participate in the VITM, their efforts reflect a broader trend in Vietnam’s tourism industry, which is focused on sustainable development and enhancing the visitor experience. With an emphasis on unique cultural experiences and high-quality tourism products, both provinces are poised to attract a growing number of tourists in the coming years.
In summary, the Vietnam International Travel Fair 2025 is a significant event for promoting the diverse cultural and natural treasures of Vietnam. With the participation of provinces like Phu Yen and Hai Phong, the fair highlights the importance of tourism in fostering economic growth and cultural exchange.
