Philips has announced a new range of water filtration products featuring technology tested by NASA and ESA, aimed at reducing harmful contaminants in Australian tap water. The innovative line includes the Powered Pitchers equipped with the PFAS Pro filter, set to launch in July 2025, and is designed to provide consumers with cleaner, safer drinking water.
Professional athlete Isaac Heeney has partnered with Philips to promote this new water filtration technology, emphasizing the importance of making informed water decisions for both health and environmental benefits. Heeney, who plays for the Sydney Swans, is known for advocating a healthy lifestyle and believes that the quality of water directly impacts overall health.
"As an athlete, I know that what you put into your body matters - especially water. I'm excited to partner with Philips because they're offering Australians a smarter way to think and feel about their daily water consumption. Their filtration technology isn't just about better-tasting water - it's about making a positive choice for our health and the environment," Heeney stated.
Philips' water filtration solution incorporates Aquaporin Inside™ technology, which was initially developed for aerospace applications. This technology is utilized in the company’s Reverse Osmosis Water Stations, showcasing a commitment to innovation and quality. The new Powered Pitchers will be certified to NSF standards, ensuring they meet rigorous health and safety requirements.
These pitchers are claimed to remove over 50 contaminants, including chlorine, PFAS, metals, pesticides, herbicides, pharmaceuticals, and microplastics. This comprehensive filtration process aligns with contemporary consumer demands for both convenience and environmental responsibility, as many individuals are looking to reduce their reliance on single-use plastic bottles.
Heeney expressed his enthusiasm about the convenience of having premium filtered water at home, stating, "Making the switch to filtered water is about taking control of your daily water choices. The convenience of having premium filtered water at home, combined with knowing you're helping reduce plastic waste, makes it an easy decision." This sentiment resonates with a growing movement towards sustainability and health consciousness among consumers.
The Philips water filtration products will be available through major Australian retailers such as Harvey Norman, The Good Guys, Bing Lee, and Myer, making them easily accessible to consumers across the country. This broad availability is expected to encourage more households to consider upgrading their water filtration systems.
Meanwhile, in the U.S., CNN Underscored recently tested seven popular water filter pitchers, highlighting the importance of understanding the contaminants present in tap water and the effectiveness of various filtration systems. Among those tested, the Epic Water Filters Pure Pitcher emerged as a top contender, capable of reducing over 200 contaminants, including arsenic, lead, nitrate, and PFAS.
The Epic Pure Pitcher, priced at $75, offers a compelling option for households looking for effective filtration, although its filters cost $50 each. This model stands out due to its extensive contaminant removal capabilities, making it suitable for a variety of water quality issues across different regions.
Another notable product is the Brita 10-Cup Pitcher with Elite Filter, which removes more than 30 contaminants and is priced at an affordable $30. A single Brita Elite Filter costs $20 and is rated for 120 gallons of filtration, or approximately six months of use. This combination of performance and price makes it a popular choice for budget-conscious consumers.
For those seeking even more comprehensive filtration, the Clearly Filtered pitcher targets over 365 contaminants, priced at $100, with replacement filters costing around $55 for 100 gallons. However, its high price point may deter some consumers despite its impressive performance.
The Pur Plus 11-cup pitcher also offers a solid option for frugal shoppers, removing over 20 contaminants at a low cost of $30, with replacement filters available for under $20. This model balances affordability with effective filtration, making it a practical choice for many households.
In contrast, the LifeStraw Home 10-Cup Pitcher is certified to NSF/ANSI 42, 53, 401 standards, targeting a wide range of contaminants, including PFOA and PFAS. However, its dual-filter system adds complexity, as users must keep track of the lifespan of both filters.
On the higher end of the market, the Larq Pitcher PureVis, priced at $168, incorporates advanced features like a smartphone app for tracking filter life and a UV-C light to inhibit bacterial growth. However, its high cost and the limited lifespan of its filters may not justify the investment for many consumers.
As consumers become increasingly aware of water quality issues, the demand for effective filtration solutions continues to grow. Philips' latest offerings, along with the tested pitchers from CNN Underscored, reflect a broader trend towards healthier, more sustainable water consumption practices.
In conclusion, the introduction of Philips' new water filtration products, alongside the insights from CNN Underscored's testing, underscores the importance of making informed choices about water quality. With options ranging from budget-friendly to premium models, consumers are better equipped than ever to take charge of their health and environmental impact through improved water filtration.
