Philip Morris Japan is set to launch its highly anticipated limited edition IQOS ILUMA i Minela model on March 26, 2025. Known for its innovative heated tobacco products, the company has designed this model to cater to a premium market, featuring a design inspired by harmony with nature.
The Minela model will be available for purchase at multiple retail locations including the IQOS online store, IQOS official online store, and four key IQOS stores located in Sapporo, Ginza, Nagoya, and Shinsaibashi. From April 15, 2025, consumers will be able to find these products in major convenience stores and other tobacco retailers across Japan.
This new model comes in three variations: the IQOS ILUMA i Prime, the standard IQOS ILUMA i, and the all-in-one IQOS ILUMA i One. The products are priced competitively at 9,980 yen, 6,980 yen, and 3,980 yen respectively, making them accessible to a broad range of consumers.
Each variation showcases a premium aesthetic centered around a warm gold color, which is meant to evoke a sense of elegance and simplicity. The IQOS ILUMA i Prime model stands out as the flagship product, featuring a fabric wrap cover with a design reminiscent of natural crystals, along with a holder that displays a sophisticated gradation and beautifully harmonized touch screen colors.
Meanwhile, the IQOS ILUMA i version carries a classic design enhanced with two texture options for its door cover—matte and glossy—contributing to its elegant look that mirrors unique patterns found in nature. On the other hand, the IQOS ILUMA i One, recognized as an all-in-one type, offers the practicality of 20 consecutive uses, wrapped in the same appealing warm gold finish.
To celebrate the launch, Philip Morris Japan has also announced the release of accessories that align with the Minela model's theme. Accessories like the IQOS ILUMA i Prime Minela Wrap Cover and various custom designs will be available simultaneously, allowing consumers to enhance their devices.
According to Philip Morris Japan, "The IQOS ILUMA i Minela Model features a premium design inspired by harmony with nature and will be available in special packaging." This commitment to aesthetic appeal and harmony with nature reflects the broader trend in consumer preferences favoring products that combine functionality with sophisticated design.
Moreover, when customers purchase the Minela model from IQOS stores or through online platforms, they will receive a specially designed delivery box, complete with a unique leaflet, enhancing the overall purchasing experience.
At the four key IQOS stores launching the Minela model, special displays will be set up to showcase the premium design, and exclusive sweets and drinks will be offered as a part of the promotional event. Customers can expect a delightful shopping experience that goes beyond just buying a product.
With the announcement of the IQOS ILUMA i Minela model, Philip Morris Japan continues to assert its presence in the heated tobacco market, emphasizing high-quality designs and consumer engagement. This line is not just a product launch but a part of a larger narrative that celebrates the synergy between modern technology and natural beauty.
The premium nature and limited availability of the Minela models suggest that they are poised to become highly sought after, making early purchases advisable for interested consumers. In a competitive market, this sophisticated offering could redefine user expectations and preferences for heated tobacco products.
As the launch date approaches, all eyes will be on Philip Morris Japan to see how the new Minela model resonates with customers who increasingly gravitate towards stylish and innovative design choices in personal vaping products.
With the introduction of the Minela model, Philip Morris Japan is not only celebrating a decade of IQOS in Japan but actively shaping the future of heated tobacco options. As they move forward, the company seems set to enhance not just their product offerings, but also their connection with community values surrounding quality and design.
