Phai Asset Management has unveiled ambitious plans for its Private Wealth division, setting targets to increase assets under management (AUA) from 19 billion baht to 30 billion baht by the end of this year. This significant growth, estimated at 40-50%, marks the company’s strategy to expand its footprint among high-net-worth clients. The company also anticipates achieving overall revenue growth of 15% during the same period.
Leading the charge, Natthapol Chanthiwattanont, co-CEO of Phai Asset Management, expressed his optimism about the potential of the Private Wealth segment to contribute significantly more to the company's overall portfolio. Currently, Private Wealth comprises about 20% of the total investment portfolio, but the aim is to increase this to over 30% by the end of the year. "We believe there is significantly untapped potential within this sector and our clients deserve bespoke, high-quality services," Natthapol remarked.
Key to the growth strategy is the rollout of the Investment Advisory services, which aims to introduce clients to customized investment opportunities and encourage new account openings. The company is targeting to establish 1,000 new accounts, with each account set to manage around 20 million baht. This will be complemented by the introduction of 50 new portfolios to cater to diverse investment needs.
Kavi Chukijkasem, the head of investment portfolio management at Phai, elaborated on the company's new offerings, noting, "Our investment advisory is not just services; it’s about creating personalized investment solutions. Each portfolio will be managed with precision to meet our clients' financial ambitions." Phai will kickstart this initiative by launching three new main products within the first half of the year, set to appeal to different investor profiles.
Alongside the advisory services, Phai Asset Management intends to broaden its range of investment products to support various market demands. One of the standout offerings is the Pi DR03, which grants Thai investors access to internationally traded securities, showcasing four distinct routes: WORLD03 for blue-chip tech stocks, JAP03 for top-tier Japanese stocks, GOLD03 for direct investment in gold, and OIL03, the first product indexed to global oil prices.
Natthaya Sunthorantharavong, co-CEO and head of Private Wealth, emphasized the significance of these developments, stating, "We are committed to enhancing our investment services for high-net-worth individuals through strong partnerships with global leaders. Our aim is to develop comprehensive portfolio solutions curated by experienced professionals. We’re focused on assuring our clients can navigate the varied market conditions effectively."
The company is also set to develop enhanced tools including the Pi MT5 trading application to refine trading capabilities for Thai stocks and to expand its scope to cover derivatives both domestically and internationally later this year. "Our mission is to create simplified yet skilled trading environments for our investors, ensuring safety and stability throughout their investment journeys," she added.
Further aiming to enrich the client experience, Phai intends to create exclusive lifestyle experiences for Pi Private Wealth clients. This initiative is centered around curated events and activities aligned with the personal lifestyles and preferences of their clientele.
With market conditions fluctuated and presenting challenges, the focus on value investment strategies appears to resonate with current investors. The rollout of products will also feature adaptive strategies, with the Value Average Portfolio catering to those entering the market with modest capital and utilizing innovative Dollar Cost Averaging (DCA) techniques.
Investment opportunities remain strong, with recommendations favoring quality stocks; around 30% exposure to equities is suggested, with the bulk of capital held as cash as interest rates potentially decline to previous lows. Kavi Chukijkasem added, "When the index dips around 1,000 points, we see it as the right moment for investors to increase their stock holdings. This responsive approach is central to our advisory commitments."
Phai Asset Management is not only targeting profitability but also positioning itself as a trusted partner to its high-net-worth clients, equipping them to make informed investment choices as part of their larger financial capabilities. Amidst competitive pressures, these developments mark notable steps toward strengthening its presence within the asset management industry.