NEWTON, Mass., March 17, 2025 (GLOBE NEWSWIRE) -- Paytronix, a leader in guest engagement for restaurants and convenience stores, has announced its partnership with Ovation, an innovative multi-unit guest feedback and experience platform. This collaboration aims to provide restaurant brands with enhanced insights from customer feedback, paving the way for improved guest experiences.
Through this partnership, the integration of Ovation's feedback tools with Paytronix's guest engagement platform will allow businesses to collect and analyze feedback more effectively. Jake Levine, the VP of Partnerships at Ovation, emphasized the benefits of this integration, stating, "At Ovation we always say, ‘The value is in the volume’. You need to hear from a good amount of your guests to truly get a clear understand of what’s happening in your stores.”
The collaboration is particularly advantageous for Paytronix’s customers with loyalty programs and strong mobile presences. Restaurants can now automatically send customized surveys to customers shortly after transactions, capturing valuable insights about their experiences. These surveys will be sent via text message thirty minutes post-purchase, creating opportunities for immediate feedback.
Kalani Stephens, Director of Strategic Partnerships at Paytronix, noted, “At the heart of integrations like this is the desire to go beyond the initial interaction. The ability to immediately increase the volume of feedback is extremely valuable.” This immediate response mechanism allows unhappy guests to provide additional insights, giving businesses the chance to address concerns in real time.
The integration includes AI-driven categorization algorithms, which will analyze feedback and identify key areas for improvement, helping operators understand what’s working well and what needs attention. This data-driven approach is geared toward improving operations and boosting guest satisfaction.
Currently, thousands of restaurants, including popular brands like Dave’s Hot Chicken, MOOYAH, and Friendly’s, utilize Ovation's efficient feedback system to streamline their operations and manage guest recovery. By collecting feedback through streamlined two-question surveys, Ovation helps businesses recover guests and improve their online reputations through real-time communication.
Paytronix, for its part, provides various services, including loyalty programs, online ordering, gift cards, and strategic business insights, to over 1,800 restaurant and convenience store brands. Their comprehensive digital platform services nearly 50,000 locations globally, fostering personalized and engaging customer experiences.
This partnership reflects broader trends within the hospitality industry, where the focus is increasingly on enhancing customer experience through technological solutions. The combined power of AI and real-time feedback mechanisms signals the growing importance of consumer insights as key to driving operational efficiency and customer satisfaction.
The collaboration between Paytronix and Ovation points to the future of guest engagement and feedback analysis, emphasizing the necessity of leveraging detailed customer insights for sustained business success. With this innovation, restaurants and convenience stores can not only address issues as they arise but also reward loyal customers with enhanced experiences.
For more information on how Ovation can transform your restaurant’s guest experience or how Paytronix continues to lead the way for the hospitality industry, visit Paytronix’s website.
