Patrick Schwarzenegger And Abby Champion Star In Skims Wedding Campaign

Patrick Schwarzenegger and Abby Champion are turning heads with their latest collaboration, as they star in the Skims Wedding Shop campaign launched by Kim Kardashian. This new collection, set to debut on March 20, 2025, showcases various bridal lingerie and intimate apparel, celebrating both love and fashion.

At 31 years old, Schwarzenegger is currently enjoying the spotlight, thanks to his role on HBO's popular series The White Lotus. He poses alongside his stunning fiancée, 28-year-old Abby Champion, who also models several pieces from the Skims collection. During the photo shoot, the couple exhibits their enthusiasm for their upcoming wedding, blending their romantic chemistry with the ultra-feminine aesthetics of the Skims range.

Abby Champion flaunted her curves, wearing multiple styles, including a white lace bralette paired with sheer matching shorts, and went for even bolder looks, including black lace lingerie. For one risqué shot, Schwarzenegger posed nearly nude, holding only a bouquet of white roses to preserve his modesty. He sported black satin boxers for other images, embodying the modern groom. “Being part of Skims’ Wedding Shop with my fiancée Abby was such a fun experience and made me more excited for our big day,” he stated.

Champion echoed her excitement, adding, “This is such an exciting time in my life, and I want to feel my best throughout it all. Skims is my go-to for confidence and comfort, and I can’t wait to wear these stunning pieces for our wedding celebrations and honeymoon.” These sentiments highlight the personal connection they share not just as models but as individuals about to celebrate their love.

Kim Kardashian, co-founder of Skims, raved about the couple, stating, “Patrick and Abby’s love is so beautiful, and it shows in every shot. Skims is all about making special moments even more meaningful.” The campaign is described as capturing the blend of romance and sensuality, with photography by Carin Backoff, ensuring the visuals match the essence of love and celebration.

The couple got engaged back in December 2023, and their love story undoubtedly inspires the wedding-focused collection. The Skims Wedding Shop will be available for purchase online at Skims.com, with the collection teasing what’s to come for groomsmen as well. Patrick joked, “Grooms are usually expected to just show up, but Skims has designs made with the men in mind also!” This playful commentary is refreshing and adds to the relatability of the campaign.

This launch coincides perfectly with the airing of The White Lotus, which has also contributed to increasing Patrick's visibility and prominence as one of Hollywood's hot new stars. The timing of the ad campaign aligns well, coming just after Episode 5 of the season, where tensions rise and character dynamics shift significantly. Patrick shared insights about his character, Saxon, reflecting on how the show explores themes of self-discovery against the luxurious backdrop of the hotel chain.

The promotional photos are not just looming large on social media, but they also resonate with fans and followers who appreciate seeing how their celebrity idols prepare for significant life events. Kim Kardashian, who has curated the Skims campaigns around trending faces and themes, no doubt sees the perfect opportunity to blend her fashion brand with pop culture.

Overall, the Skims Wedding Shop campaign not only spotlights stylish bridal pieces but also encapsulates the ecstatic energy surrounding Patrick Schwarzenegger and Abby Champion's relationship as they edge closer to their wedding day. This approach to marketing cleverly marries the personal with the promotional, offering fans of both the couple and the brand something meaningful to engage with.

The fashion line encourages people, couples, friends, or wedding parties, to find something unique to their celebrations. All styles are available to preview now online, with the official release happening on March 20, 2025. This is set to be one of the most talked-about wedding collections, thanks to the star power behind it, and the intimate looks it captures is sure to inspire many soon-to-be brides and grooms.