The excitement is building for the return of PARCO's Grand Bazaar, set to take place from January 2 to January 13, 2025. The annual event promises to be bigger than ever this new year, thanks to its dazzling collaboration with the iconic musician T.M.Revolution, also known as Takanori Nishikawa. This engaging promotional effort will showcase special designs and exclusive merchandise, igniting the shopping spirit across various PARCO locations throughout Japan.
This year's Grand Bazaar will feature the grand reveal of the special edition HOT LIMIT suit—a custom creation developed collaboratively by PARCO and Nishikawa. The extravagant suit is vibrant red, adorned with the PARCO logo, and will be prominently displayed at the Ikebukuro location starting January 2. Nishikawa’s muscular physique will take center stage alongside this eye-catching outfit, as he showcases his unique style and charisma.
The marketing campaign kicks off on December 26, 2024, with the launch of the new commercial featuring Nishikawa himself—elegantly capturing the spirit of the New Year. Accompanied by the beloved tune “HOT LIMIT,” the advertisement displays Nishikawa welcoming the dawn of 2025 with enthusiasm, leading viewers straight to the heart of the Grand Bazaar.
During this period, visitors will have the opportunity to take part in various activities and promotions scattered throughout about 16 participating PARCO locations, including those in Sapporo, Sendai, Shibuya, and more. Among the highlights will be the Grand Bazaar raffle, running from January 2 to 5, 2025. Customers who spend ¥5,000 or more will receive delightful gifts, such as original waiting screen images and the chance to win exclusive prizes, including Nishikawa acrylic stands and limited-edition shopping bags.
Adding to the excitement, guests dining at participating restaurants and cafes during the bazaar will be treated to collectible Nishikawa trading stickers. With four unique designs flaunting his incredible form, these stickers will be available for free to customers spending over ¥1,200. This promotion helps entice shoppers to not only explore the retail offerings but also indulge their appetites.
To amp up the fun, there’s also the original game “Run! Takanori Nishikawa! – Can You Rescue the Mermaid?” launched on December 17, 2024. This retro-style game celebrates the “HOT LIMIT” theme and allows fans to immerse themselves in Nishikawa's world as they help him rescue captured mermaids and fairies from the clutches of villainous foes. The game will remain accessible until January 13, 2025, making it perfect for entertainment during the festive shopping period.
Another treat is the exclusive presentation of the HOT LIMIT suit at Ikebukuro PARCO, where shoppers can admire this stunning outfit up close. The combination of modern design and nostalgic appeal evokes the essence of Nishikawa’s past performances, making it not just a shopping event but also a tribute to his enduring influence on J-Pop culture.
To maintain the fresh ambiance throughout the event, PARCO has organized a collaboration with Estée, bringing their fragrant air fresheners to restrooms across participating centers. Completing the overall experience, this initiative enhances both the shopping and social environments, ensuring every visit to PARCO feels pleasurable and invigorated.
By following PARCO’s official X account and re-sharing specific posts during the event duration, fans can enter to win handwritten New Year's cards from Nishikawa himself—a special treat for dedicated followers. Only 40 lucky individuals will score these uniquely personal gifts, making every engagement worthwhile.
Each year, the Grand Bazaar serves as not just a shopping spree but also as a cultural event bringing together fashion enthusiasts, music lovers, and followers of Takanori Nishikawa. This 2025 edition aims to blend the worlds of shopping and entertainment seamlessly, ensuring visitors leave with not only great memories but also phenomenal deals and exclusive merchandise.
With all these thrilling developments, it’s clear the 2025 Grand Bazaar promises to be PARCO’s hottest event yet. Fans of Nishikawa, shoppers of all ages, and anyone looking to experience the thrill of New Year's sales will want to mark these dates on their calendars and head to their nearest PARCO for unforgettable moments.
